Paid Media Buyer

Stingray Direct; United States; Remote; USD 95,000 - 115,000; Full time

Job summary

An innovative direct-to-consumer e-commerce company is seeking a talented Paid Media Buyer to lead their digital advertising efforts. This role involves managing campaigns across Google Ads, Microsoft Ads, and Native platforms while leveraging data-driven strategies to maximize ROI and customer acquisition. The ideal candidate will thrive in a fast-paced environment and collaborate with creative teams to deliver high-impact advertising solutions. With a focus on continuous improvement, you will utilize analytics tools to enhance performance and drive brand growth. Join a dynamic team that values innovation and offers a fully remote work environment, competitive salary, and comprehensive benefits.

Benefits

Competitive Salary

Fully remote working position

Paid time off (PTO)

Paid annual company holidays

Birthday paid vacation day

100% Company paid Medical, Dental, and Vision Insurance

100% Company paid Life Insurance

Employer matching 401K

Charitable contributions matching

Work from home stipend

Qualifications

• 3+ years managing ad budgets across Google Ads and Microsoft Ads.
• Advanced proficiency in Google Ads Editor and analytics tools.

Responsibilities

• Develop and optimize advertising campaigns across multiple platforms.
• Analyze campaign results and provide actionable insights to management.

Skills

Data-driven decision-making

Strategic execution

A/B testing

Analytical skills

Communication skills

Organizational skills

Problem-solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Business

Tools

Google Ads

Microsoft Ads

Google Analytics

Power BI

Excel

Job description

Description

Paid Media Buyer

Stingray Direct is a rapidly growing, performance-driven direct-to-consumer e-commerce company specializing in health and wellness supplements. We are looking for a skilled Paid Media Buyer to manage and optimize digital advertising campaigns across paid media platforms, including Google Ads, Native, and Microsoft Ads platforms. Reporting directly to the Vice President of Growth, the ideal candidate thrives on data-driven decision-making, strategic execution, and innovative approaches to maximize ROI, customer acquisition, and brand growth.

Key Responsibilities:

• Strategically develop, execute, and optimize advertising campaigns across Google Ads, Microsoft Ads, and Native platforms.
• Perform extensive A/B testing on ad creatives, landing pages, messaging, and audience targeting to drive performance improvements.
• Utilize analytics tools (Google Analytics, PowerBI) to continuously enhance campaign performance and efficiency.
• Stay current on digital marketing trends, competitor strategies, advertising algorithms, and platform updates, proactively identifying opportunities for growth.
• Collaborate effectively with internal creative, design, copywriting, and web development teams to deliver cohesive and high-converting advertising campaigns and landing pages.
• Oversee budget allocation across advertising channels, closely monitoring performance metrics such as ROAS, CAC, conversion rates, and overall profitability.
• Ensure campaign compliance with FTC guidelines and platform-specific advertising policies, proactively managing risk.
• Regularly analyze and report on campaign results, providing actionable insights and recommendations to senior management and cross-functional stakeholders.
• Foster and maintain strong relationships with external vendors, advertising platforms, and technology providers to maximize performance and efficiency.
• Explore emerging advertising platforms and technologies, testing and implementing innovative approaches to maintain competitive advantage.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years of hands-on experience managing substantial ad budgets across Google Ads (Search, Display, Discovery, YouTube) and Microsoft Ads with proven success.
• At least 2 years of experience executing Native advertising campaigns, ideally within the health supplement or related industries.
• Advanced proficiency with Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel for detailed data analysis and reporting.
• Familiarity with BI tools (e.g., Power BI) is highly desirable.
• Exceptional analytical skills with the ability to interpret complex data into actionable insights.
• Excellent written and verbal communication skills, capable of working collaboratively and independently.
• Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
• Entrepreneurial mindset, innovative thinker, proactive problem solver.

Benefits:

• Competitive Salary: $95,000 - $115,000 (based on experience)
• Fully remote working position
• Paid time off (PTO)
• Paid annual company holidays
• Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness!
• 100% Company paid base plan Medical, Dental, and Vision Insurance
• 100% Company paid base plan Life Insurance and Short-Term Disability Coverage
• Employer matching 401K participation
• We match your charitable contributions up to $2,500/yr
• Work from home (WFH) stipend of $100/month
• Free monthly employee product samples and discounts
• Fun company social and team building gatherings with travel provided
• Work/life balance
• Professional development opportunities
• Collaborative and innovative work environment