Paid Media Account Strategist (Remote, Atlanta)

Blacksmith Agency; Atlanta (GA); Remote; USD 70,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, and drive account growth through retention and upsell while delivering crisp reporting on results.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA, or pipeline.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing, and campaign termination decisions.
• Set up and trust GA4, Tag Manager, and platform pixels for conversion tracking.
• Produce 90-day and quarterly client roadmaps with numbers explained on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

ROAS improvement

Agency experience

Client calls

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.