Paid Growth Director — Enterprise Pipeline & AI

cognition; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Cognition is an applied AI lab building end-to-end software agents, seeking a leader of Paid & Digital to build and scale its paid demand engine. You’ll own strategy and execution across paid search, LinkedIn, YouTube, Reddit, and other channels, shaping audiences, offers, and campaign architecture to drive enterprise pipeline.

You’ll partner with sales, operations, and product marketing to ensure leads are qualified and convert to revenue, while expanding into new distribution channels and

Qualifications

• 8+ years in paid acquisition, growth marketing or demand generation in a B2B tech environment.
• Deep hands-on experience with major paid channels and enterprise buying journeys.
• Proven ability to scale paid programs and measure impact on pipeline.

Responsibilities

• Own Cognition's paid acquisition and distribution strategy to generate enterprise pipeline.
• Determine channel mix, audiences, offers, and campaign architecture at scale.
• Build audience strategies, test channels, and optimize for pipeline quality over clicks.
• Expand beyond traditional ads into partnerships, newsletters, communities, and emerging channels.
• Run a high-velocity experimentation engine and develop a systematic creative testing program.
• Collaborate with sales, RevOps, Web, and Product Marketing to ensure qualified leads.

Skills

Paid acquisition

Growth marketing

Digital marketing

Demand generation

Enterprise B2B

Tools

LinkedIn Ads

Google Ads

YouTube Ads

Reddit Ads

Meta Ads

X Ads

Job description

Cognition is an applied AI lab building end-to-end software agents, seeking a leader of Paid & Digital to build and scale its paid demand engine. You’ll own strategy and execution across paid search, LinkedIn, YouTube, Reddit, and other channels, shaping audiences, offers, and campaign architecture to drive enterprise pipeline.

You’ll partner with sales, operations, and product marketing to ensure leads are qualified and convert to revenue, while expanding into new distribution channels and