Paid Digital Marketing & Data Analytics Intern

ABA - American Bankers Association; Washington (District of Columbia); On-site; USD 34,000 - 49,000; Full time

Job summary

The American Bankers Association (ABA) in Washington, DC offers a paid internship for graduate students from June 7, 2027 to August 13, 2027, 37.5 hours per week, onsite at least two days per week. This internship is based in Washington, DC, and provides substantial work across ABA divisions with leadership exposure.

You will monitor web analytics dashboards, optimize KPIs, and report on paid campaigns while supporting Google Ads, Google Analytics 4, and other digital marketing initiatives to

Qualifications

• Experience with Google Analytics, GTM, and Data Studio for data/conversion tracking and reporting.
• Strong reasoning and analytical skills.
• Data-driven thinking with a tendency to improve performance.

Responsibilities

• Monitor web analytics dashboards and reporting tools.
• Make recommendations to optimize KPIs and marketing campaigns.
• Communicate paid search strategy and report on paid campaign performance to internal teams.
• Leverage data to measure and optimize paid advertising in marketing journeys.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising.
• Monitor and analyze SEM industry trends and news.
• Initiate new methods to advertise offerings and test messaging to increase metrics.
• Adopt GA4 standards to track user events and conversions.

Skills

Google Analytics

Google Tag Manager

Google Data Studio

Excel

Data analysis

Analytical thinking

Marketing analytics

Education

Graduate student enrollment

Tools

GA4

GTM

Data Studio

Excel

Job description

The American Bankers Association (ABA) in Washington, DC offers a paid internship for graduate students from June 7, 2027 to August 13, 2027, 37.5 hours per week, onsite at least two days per week. This internship is based in Washington, DC, and provides substantial work across ABA divisions with leadership exposure.

You will monitor web analytics dashboards, optimize KPIs, and report on paid campaigns while supporting Google Ads, Google Analytics 4, and other digital marketing initiatives to