Intern, Digital Marketing & Data Analytics

ABA - American Bankers Association; Washington (District of Columbia); On-site; USD 34,000 - 49,000; Full time

Job summary

The American Bankers Association (ABA) in Washington, DC offers a paid internship for graduate students from June 7, 2027 to August 13, 2027, 37.5 hours per week, onsite at least two days per week. This internship is based in Washington, DC, and provides substantial work across ABA divisions with leadership exposure.

You will monitor web analytics dashboards, optimize KPIs, and report on paid campaigns while supporting Google Ads, Google Analytics 4, and other digital marketing initiatives to

Qualifications

• Experience with Google Analytics, GTM, and Data Studio for data/conversion tracking and reporting.
• Strong reasoning and analytical skills.
• Data-driven thinking with a tendency to improve performance.

Responsibilities

• Monitor web analytics dashboards and reporting tools.
• Make recommendations to optimize KPIs and marketing campaigns.
• Communicate paid search strategy and report on paid campaign performance to internal teams.
• Leverage data to measure and optimize paid advertising in marketing journeys.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising.
• Monitor and analyze SEM industry trends and news.
• Initiate new methods to advertise offerings and test messaging to increase metrics.
• Adopt GA4 standards to track user events and conversions.

Skills

Google Analytics

Google Tag Manager

Google Data Studio

Excel

Data analysis

Analytical thinking

Marketing analytics

Education

Graduate student enrollment

Tools

GA4

GTM

Data Studio

Excel

Job description

Employer of Choice:

ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Want to work for a great Organization? The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that:

• has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
• has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared.
• is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results.

Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Job Description:

Duration/Hours: June 7, 2027 – August 13, 2027 Pay rate is $30/hour for graduate students (must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later) Full-time; 37.5 hours per week Based in Washington, DC, with an expectation to work onsite at least two days per week. ABA’s Internship provides students with a paid opportunity to work with one of the biggest trade associations in Washington, DC. This extremely selective opportunity provides students with the opportunity to do substantial work in various divisions across ABA, connect with leadership, build a network, and make a difference.

Primary Responsibilities

• Monitor web analytics dashboards and key reporting tools.
• Make recommendations to optimize Key Performance Indicators (KPIs).
• Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.
• Leverage data to measure and optimize paid advertising support & drive insights.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys.
• Monitor and analyze emerging Search Engine Marketing (SEM ) industry trends and news.
• Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions).
• Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights.

Required Skills

• Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data/conversion tracking and reporting. Preference for Google Analytics & Google Ads Certifications.
• Strong reasoning and analytical skills.
• Data-driven thinking with a propensity to always look for ways to improve performance.
• Experience with Search Console, SEMRush or other SEO and AEO/GEO monitoring tools and keyword research.
• Experience using MS Office Suite, in particular strong knowledge of Excel.
• Must be able to analyze data using charts and graphs using Excel.

Minimum Education Requirements

Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.

Preferred Fields of Study

Marketing, Integrated Marketing, Advertising, Communications

Salary Band Range:

$15.00 - $37.50 - $60.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

The American Bankers Association is the voice of America’s banks—the small, midsize, regional and large banks that together employ more than 2 million women and men and help drive America's economy. Please join us and become a part of a rapidly transforming industry that drives growth and innovation at home and around the world.