Marketing Analytics Intern — Data-Driven Growth

American Bar Association; Washington (District of Columbia); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Paid internship

On-site in DC

Competitive pay & benefits

Job summary

American Bankers Association in Washington, DC is offering a graduate student internship focusing on digital marketing analytics. The position runs June 7, 2027 to August 13, 2027, with a pay rate of $30/hour for enrolled graduate students and a 37.5 hour work week.

The role requires onsite presence at least two days per week and opportunities to work across ABA divisions. Responsibilities include monitoring analytics dashboards, KPI optimization, reporting on paid campaigns, and integrating

Qualifications

• Experience with Google Analytics, Tag Manager and Data Studio for tracking and reporting.
• Strong analytical and data-driven mindset with focus on performance improvements.
• Experience with SEO/SEM tools and keyword research.
• Proficiency with Excel for data analysis and visualization.

Responsibilities

• Monitor web analytics dashboards and reporting tools.
• Recommend optimizations for KPIs.
• Communicate paid search strategy and report campaign performance.
• Leverage data to optimize paid advertising and drive insights.
• Support integration of Google Ads, Microsoft Ads and digital campaigns into marketing journeys.
• Monitor SEM trends and industry news.
• Test and refine marketing approaches to improve impressions, CTR, and conversions.
• Adopt GA4 standards to track events and drive insights.

Skills

Google Analytics

Google Tag Manager

Google Data Studio

Excel

Data-driven thinking

Analytical skills

SEO tools

MS Office Suite

Education

Graduate student enrollment (Dec 2027 or later)

Tools

Google Ads

SEMrush

Job description

American Bankers Association in Washington, DC is offering a graduate student internship focusing on digital marketing analytics. The position runs June 7, 2027 to August 13, 2027, with a pay rate of $30/hour for enrolled graduate students and a 37.5 hour work week.

The role requires onsite presence at least two days per week and opportunities to work across ABA divisions. Responsibilities include monitoring analytics dashboards, KPI optimization, reporting on paid campaigns, and integrating