Owned & Earned Media Lead (Open To Remote)

Simpson Strong-Tie Company Inc.; Plano (TX); Hybrid; USD 75,100 - 120,200; Full time

Benefits offered by this job

Quarterly bonuses or commission

Comprehensive benefits

Employee discounts

Job summary

Simpson Strong-Tie Company Inc. in Plano, TX is seeking an experienced professional to develop and execute organic social media strategies. Responsibilities include creating engaging content across digital platforms, supporting PR initiatives, and analyzing performance data to improve content strategies.

The ideal candidate will have a Bachelor’s degree, 5+ years of experience in social media or content marketing, and strong storytelling abilities. This full-time position offers remote work eligibility and a competitive salary range of $75,100 - $120,200 per year.

Qualifications

• 5+ years in organic social media or content marketing.
• Proven ability to write high-quality copy.
• Experience managing brand social channels.

Responsibilities

• Develop organic social strategy and execute campaigns.
• Create engaging content for blogs and websites.
• Support PR and communications efforts.

Skills

Organic social media strategy

Content marketing

Copywriting

Storytelling

Digital media management

Education

Bachelor’s degree in marketing or related field

Job description

Job Responsibilities

• Organic Social Strategy, Execution & Optimization (35%)
  Own the brand’s presence across LinkedIn, Facebook, Instagram, YouTube and emerging channels. Translate campaign strategies and business priorities into channel‑appropriate social narratives and content plans. Write and publish high‑quality social copy, micro‑stories, captions and posts for campaigns, products, employees and customer stories. Identify engagement opportunities, community conversations and relevant industry trends to inform ongoing content strategy. Partner with Growth Marketing on scheduling, workflows and content readiness. Establish and maintain social listening practices, community response guidelines and escalation paths for time‑sensitive issues. Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.
• Owned Media Content (Blog, Website, Whitepaper, Webinar & Storytelling) (25%)
  Plan, write and edit blog posts, website landing pages, interviews, customer stories, recaps and product storytelling. Translate technical or complex topics into clear, engaging narratives. Ensure all written content meets brand standards for tone, accuracy and clarity. Amplify blog content across social, email and earned channels. Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy and ongoing content hygiene.
• Earned Media, PR & Partner Amplification (20%)
  Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs and amplification assets for news, launches and thought leadership. Package customer success stories, product highlights and event moments for external sharing and partner use. Collaborate with industry partners, associations, distributors and influencers to amplify approved stories and announcements. Follow established approval workflows, disclosure requirements and measurement expectations for earned amplification. Support issues‑management workflows and coordinate with PR/Comms on responsive content as needed.
• Copywriting, Content Creation & Asset Sourcing (15%)
  Write clear, polished copy for social posts, blogs, email snippets and campaign content. Source, crop and organize images, graphics and short video clips to support storytelling. Maintain organized content libraries with consistent naming and version control.
• Content Enhancement (5%)
  Edit, refine and improve content for clarity, accuracy, accessibility and audience fit.
• Cross‑Channel & Governance Responsibilities
  Ensure owned and earned content aligns with core messaging frameworks and remains consistent across paid, email and web channels. Co‑own the editorial plan with Digital Marketing, provide prioritized themes, briefs and deadlines. Maintain accessibility standards, metadata, tagging and structured summaries across all owned content. Define, track and report owned and earned media KPIs (reach, engagement quality, assisted traffic and conversions) and translate insights into ongoing content and editorial improvements.

Desired Skills and Experience

• Education: Bachelor’s degree in marketing, communications, journalism, digital media or related field (preferred).
• Training or certification in social media management, content strategy or PR (plus).
• Experience: 5+ years in organic social media, content marketing or digital storytelling with demonstrated ownership of channels or content programs.
• Proven ability to write high‑quality copy across multiple digital formats (social, website, email, blog, long‑form).
• Experience managing or producing content for brand social channels.
• Experience with partner amplification, PR support or community engagement (a plus).
• Exceptional writing, editing and storytelling skills.
• Strong understanding of organic channel dynamics and best practices.
• Creative thinker with strong editorial judgment.
• Skilled at sourcing and organizing images and supporting media.
• Ability to simplify complex information into clear, engaging content.
• Highly collaborative and able to work cross‑functionally.
• Detail‑oriented, organized, and consistent.
• Operational independence and ability to manage multiple priorities.
• Experience working within campaign frameworks and cross‑functional teams.
• Ability to translate performance data into content improvements.

Physical Requirements and Work Environment

• Frequent sitting, talking and hearing; occasional walking and standing.
• Occasional lifting or pushing of up to 25 lbs.
• Professional office environment utilizing computers, phones, printers and other standard equipment.

Travel Requirements

25% domestic travel.

Location and Employment Status

Full‑time, exempt position located in Plano, TX. Remote work is eligible.

Compensation and Benefits

• Salary range: $75,100 - $120,200 per year.
• Quarterly bonuses or commission.
• Comprehensive benefits: medical, dental, vision, retirement contributions, employee stock purchase plan, holidays, vacation, sick days, funeral and jury duty, service awards, employee discounts, referral bonuses, charitable contribution matching, education reimbursement and more.

Equal Employment Opportunity

We are an equal opportunity employer. Employment decisions are based on qualifications, merit and business needs. All job offers are contingent upon a successful drug screen and criminal background check in accordance with applicable laws.