Own the Visual Story: Senior Creative Writer

Blue Cross and Blue Shield of Kansas Inc.; Bellevue (WA); On-site; USD 93,000 - 121,000; Full time

Benefits offered by this job

Ownership of visuals

Mentorship program

Benefits package

Job summary

Blue Cross Blue Shield is seeking a Creative Writer to own the visual storytelling behind campaigns reaching audiences nationwide. The role requires 4+ years of storyboarding experience and a knack for transforming briefs into compelling visuals.

You will craft layouts, typography, and imagery that elevate the brand experience, while ensuring every Lottie asset aligns with the brief. Collaborative and data-savvy, you’ll help shape the brand voice for Bellevue customers.

Qualifications

• 4+ years of storyboarding experience.
• Strong visual storytelling for campaigns.
• Ability to translate briefs into compelling visuals.

Responsibilities

• Trade pixel polish for speed when a contract deadline says you must.
• Craft layouts, typography, and imagery that elevate the brand experience.
• Transform a stock photo into a shot that feels authentic for Blue Cross Blue Shield.
• Trace every Lottie asset back to the brief to keep revisions honest.
• Tighten a deck so every slide earns its place in the contract pitch.
• Defend a strong idea in the room, then refine it when data disagrees.
• Shape brand voice across touchpoints Bellevue customers notice.

Skills

Storyboarding

Heatmap analysis

Brand voice

Collaboration

Tools

Lottie

Job description

Blue Cross Blue Shield is seeking a Creative Writer to own the visual storytelling behind campaigns reaching audiences nationwide. The role requires 4+ years of storyboarding experience and a knack for transforming briefs into compelling visuals.

You will craft layouts, typography, and imagery that elevate the brand experience, while ensuring every Lottie asset aligns with the brief. Collaborative and data-savvy, you’ll help shape the brand voice for Bellevue customers.