Social Strategy & Content Creator — Field Storyteller

Blue Cross of Idaho; Meridian (ID); On-site; USD 78,000 - 117,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Insurance (medical/dental/vision)

401(k) matching

Life insurance

Disability (short & long)

Education reimbursement

Employee assistance program

Adoption assistance

Paid family leave

Job summary

Blue Cross of Idaho seeks a Social Media Strategist & Content Creator to lead planning, creation, and execution of social and digital content across the brand family. You will spend time in the field capturing stories, then craft engaging content that aligns with healthcare messaging and community initiatives.

The role requires strong writing, photography, and video skills, plus the ability to manage content calendars, publish across platforms, and measure impact.

Qualifications

• Solid experience in social media strategy and content planning.
• Excellent writing, editing, and storytelling skills.
• Experience developing content strategies and managing content calendars.
• Experience with video editing software such as Adobe Premiere Pro or Final Cut Pro.
• Experience with professional photography equipment and photo editing software.

Responsibilities

• Plan and oversee social media strategies across Blue Cross of Idaho and affiliated brands.
• Create compelling content across social, digital, and marketing channels; include photography and videography.
• Write captions and brand communications that translate complex topics for diverse audiences.
• Collaborate with Marketing, Communications, Community Relations, HR, and business leaders.
• Capture content at events and manage end-to-end production and performance evaluation.

Skills

Social media strategy

Content planning

Storytelling

Photography

Videography

Copywriting

Video editing

Project management

Communication

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Photo editing software

Drone photography

Job description

Blue Cross of Idaho seeks a Social Media Strategist & Content Creator to lead planning, creation, and execution of social and digital content across the brand family. You will spend time in the field capturing stories, then craft engaging content that aligns with healthcare messaging and community initiatives.

The role requires strong writing, photography, and video skills, plus the ability to manage content calendars, publish across platforms, and measure impact.