Own Brand Lead: Product & Brand Strategy

Meijer; Grand Rapids (MI); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer, Inc. in Grand Rapids, MI is seeking a results-driven Project Manager and Own Brand Lead to drive product development from ideation to launch.

You will oversee packaging, sourcing, compliance, analytics, and trade insights while guiding cross-functional teams across Label/Packaging Design, Sourcing, Regulatory, and Marketing. You will influence category reviews and merchandising strategies, onboard new vendors, and provide post-launch analysis and price/promo optimization.

Qualifications

• Bachelor's degree in business or retail experience.
• 4+ years in brand management, marketing, merchandising, or related fields.
• Strong interpersonal and organizational skills.
• Self-starter with proactive work ethic.
• Ability to blend creativity and analytics to solve business challenges.
• Understanding of P&L terminology and fundamentals.
• Excellent written and verbal communication.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Manage product development projects from concept to launch, including line extensions and sourcing.
• Lead cross-functional teams during development, packaging, design, and compliance.
• Support category reviews with market data, shopper insights, and trends.
• Influence merchandising objectives by aligning with Own Brand strategies.
• Collaborate with merchants to onboard vendors and manage item setup and pricing.
• Partner with Marketing on brand launches and consumer activation.
• Monitor performance and market trends to recommend profitable items and promotions.
• Serve as key contact for vendors through commercialization and reviews.

Skills

Brand management

Marketing

Merchandising

Product development

Sourcing / supply chain

Project management

P&L understanding

Excel

PowerPoint

Education

Bachelor's degree in Business or related

Tools

Excel

PowerPoint

Job description

Meijer, Inc. in Grand Rapids, MI is seeking a results-driven Project Manager and Own Brand Lead to drive product development from ideation to launch.

You will oversee packaging, sourcing, compliance, analytics, and trade insights while guiding cross-functional teams across Label/Packaging Design, Sourcing, Regulatory, and Marketing. You will influence category reviews and merchandising strategies, onboard new vendors, and provide post-launch analysis and price/promo optimization.