Outside Sales Representative- Shop Essentials

Snapon; San Fernando (CA); On-site; USD 51,000 - 80,000; Full time

Benefits offered by this job

Career advancement

Competitive pay + bonus

Coaching & development

Clear performance goals

Recognition for accomplishments

Tuition assistance

Employee Stock Purchase Plan

Retirement programs

Job summary

Snap-on is recruiting field-based Shop Essentials Sales Representatives in California. The role focuses on selling diagnostics and shop equipment to franchisees, company stores, and end users, leveraging hands-on product knowledge and field training.

Ideal candidates have 2–5 years in direct or B2B sales, automotive experience, and the ability to operate large diagnostic workstations with mobile showrooms. A valid driver’s license and strong customer service skills are essential.

Qualifications

• 2–5 years in direct sales or sales management, outside sales preferred.
• Automotive industry experience valued.
• Valid driver’s license and ability to drive a 16–20' vehicle.
• D.O.T. physical and medical card (company-paid).
• Ability to lift 50 pounds frequently and more with equipment.
• Proficient with apps and emails on mobile devices.

Responsibilities

• Set up for success after training; operate mobile shop equipment and showrooms.
• Focus on needs of shop owners and technicians with diagnostics and equipment.
• Work with franchisees and stores; quotes and sales targets reviewed.
• Progress through field sales roles with demonstrated performance.
• Write quotes for end-users with sales expectations; coach franchisees.
• Attend meetings to build relationships and drive participation.

Skills

High energy

Results oriented

Communication skills

Persuasive

Customer focus

Strong values

Hands-on problem-solving

Customer service

Interest in sales

Interest in tools

Education

High school diploma or GED

Tools

Diagnostics equipment

Welders

Plasma cutters

Air conditioning machines

Air compressors

Tire machines

Wheel balancers

Job description

Overview

Precision. Performance. Pride. For more than 100 years, Snap-on Tools has made work easier for serious professionals performing critical tasks. We work hard together. We grow together. We are one Snap-on team. We are currently recruiting sales professionals to join our field-based sales team as Shop Essentials Sales Representatives.

Benefits

• Unparalleled career advancement opportunities
• Competitive pay, bonus opportunity, and benefits
• Continuous coaching and development
• Clear performance goals
• Regular recognition for accomplishments
• Tuition Assistance, Employee Stock Purchase Plan, and Retirement programs

What You Bring to the Team

• Minimum age 21 with valid driver's license
• High school diploma or GED equivalent (bachelor's preferred)
• Minimum 2-5 years' experience in direct sales or sales management experience, preferably in outside sales, account management or B2B sales
• Previous experience in the automotive industry or hands‑on vehicle repair is highly valued
• Ability to drive a 16-20' vehicle 70-85% of the time
• D.O.T. physical and maintain a medical card, which will be paid for and scheduled by the company
• Ability to lift 50 pounds frequently (below shoulder height), and more than 50 pounds occasionally (using forklift or other lifting device).
• Computer proficiency and the ability to operate apps and emails on cell phones

Key Tasks

• We set you up for success! After completing comprehensive training, Shop Essentials Sales Reps operate and maintain their mobile shop equipment and diagnostic tool showrooms, and work with franchisees and company stores to increase sales of diagnostics and equipment.
• Shop Essential Sales Reps focus exclusively on the needs of critical industry shop owners and their technicians, ranging from the basic to the most advanced shop equipment and diagnostics solutions in the market.
• Shop Essential Sales Reps have the full support of the Snap‑on management team and are regularly reviewed for progression opportunities within the Franchise Performance Teams.
• With solid performance, they typically progressed quickly through additional roles in the field sales organization.
• We value your education and experience and consider candidates from diverse backgrounds.
• Being a product expert, assist franchisee and company store sales representatives in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other shop equipment to end-users.
• Visit shops in franchisee routes, showing the value our products provide to franchisees, company store sales reps, and their customers, who can also help with sales.
• Assist in growing the business of franchisees, company store sales reps and their customers.
• Write and present quotes to end-users with a sales expectation of $55,000 per week.
• Evaluate and coach franchisees and company store sales reps on methods to grow the equipment and diagnostics segments of their business.
• Attend sales meetings to build relationships and drive participation to 100%, and teach equipment and diagnostics sales.

Individual Characteristics and Competencies

• High energy and motivation
• Results-oriented - setting and achieving goals
• Ability to quickly become a product expert in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other diagnostics and shop equipment to end users, using product videos and hands‑on practice
• Strong communication skills
• Persuasive and influential
• Customer-focused
• Strong core values
• Passion for hands‑on problem-solving
• Exceptional customer service abilities
• Interest in sales
• Interest in tools

Salary Range: $50,500-80,000 base pay in addition to a 17.5% quarterly bonus earning opportunity. Actual compensation may vary based on experience, location, and other factors.

Snap‑on is an Equal Opportunity Employer, Minority/Female/Disabled/Veteran and continually strives to be an employer of choice and offers a Great Place to Work.