Outside Sales Representative | Industrial Parts & Service

WMH Solutions; Madison (AL); On-site; USD 36,000 - 44,000; Full time

Benefits offered by this job

Auto + Phone allowance

Product training

Performance incentives

Defined territory & sales goals

Job summary

WMH Solutions in Madison, AL is hiring an Outside Sales Representative to grow parts, service, and aftermarket solutions from our Madison market. This field-based B2B role focuses on new business development, relationship building, and owning a territory with measurable sales goals.

You'll prospect, visit customers, and collaborate with Service, Parts, Sales, Rental, and Leadership to deliver uptime and operations solutions.

Qualifications

• Ability and willingness to consistently prospect for new business.
• Demonstrated ability to build professional customer relationships.
• Strong communication and follow-through.
• Strong organization and time management.
• Ability to independently manage a field-based territory.
• Comfort using CRM and sales technology.
• Valid driver’s license and ability to meet applicable company driving requirements.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Prospect and develop new B2B customers
• Conduct face-to-face customer visits and outbound prospecting
• Identify parts, service, maintenance, and equipment-support opportunities
• Build relationships with operations, maintenance, facility, and purchasing decision-makers
• Understand customer challenges and recommend appropriate solutions
• Develop proposals and manage opportunities from first conversation through close
• Reactivate inactive and underdeveloped accounts
• Expand relationships within current customers
• Maintain an organized sales pipeline and accurate CRM activity
• Plan territory and prospecting activity
• Follow up on leads, quotes, and open opportunities
• Partner with Service, Parts, Sales, Rental & Leadership
• Track activity, forecasts, opportunities, and results
• Take ownership of territory and sales goals

Skills

Prospecting

Relationship building

Communication

Territory management

Negotiation

Education

Bachelor’s degree or equivalent professional experience

Tools

CRM software

MS Office

Job description

Outside Sales Representative | Industrial Parts & Service

Department: Sales

Employment Type: Full Time

Location: BR07- MADISON, AL

Reporting To: Clint Dolly

Description

Madison, AL | Field-Based Territory Sales

Starting at $40,000+ Base + Commission & Performance Incentives

$800/Month Auto + Phone Allowance

80% New-Business Development | Territory Ownership

Parts | Service | Preventive Maintenance | Aftermarket Solutions

Industry & Product Training Provided

Full-Time | Monday–Friday

WMH Solutions is hiring an Outside Sales Representative / Product Support Sales Representative to grow our parts, service, and aftermarket business from our Madison, Alabama market.

This is a field-based B2B sales role for someone who enjoys prospecting, opening new accounts, building relationships, and turning customer needs into long‑term business.

You’ll work with manufacturers, warehouses, distribution centers, contractors, and other industrial operations that depend on their equipment to keep moving.

You don’t need to walk in knowing every forklift model or part number.

You do need to know how to create opportunity.

Approximately:

80% — New Business Development

Prospecting, cold outreach, field visits, referrals, networking, and opening new accounts.

10% — Account Reactivation

Reconnecting with customers and identifying opportunities to earn their business again.

10% — Existing Customer Development

Strengthening relationships, uncovering additional needs, and expanding WMH's presence within current accounts.

If you prefer waiting for inbound leads or only managing an established book of business, this probably isn’t the right role.

If you like building a territory from the ground up, keep reading.

What You’ll Sell

You’ll represent solutions that directly affect your customers’ equipment uptime and operations, including:

• Parts and aftermarket products
• Preventive and planned maintenance programs
• Service and repair solutions
• Maintenance agreements
• Material handling equipment support
• Industrial batteries and charging solutions
• Fleet and equipment-support solutions

You’re not just selling a part. You’re helping customers keep equipment operating and their businesses moving.

You’ll be responsible for developing your market through consistent prospecting, customer interaction, follow‑up, and relationship building.

You’ll:

• Prospect and develop new B2B customers
• Conduct face‑to‑face customer visits and outbound prospecting
• Identify parts, service, maintenance, and equipment‑support opportunities
• Build relationships with operations, maintenance, facility, and purchasing decision‑makers
• Understand customer challenges and recommend appropriate solutions
• Develop proposals and manage opportunities from first conversation through close
• Reactivate inactive and underdeveloped accounts
• Expand relationships within current customers
• Maintain an organized sales pipeline and accurate CRM activity
• Plan your territory and prospecting activity
• Follow up on leads, quotes, and open opportunities
• Partner with WMH Service, Parts, Sales, Rental, and leadership
• Track activity, forecasts, opportunities, and results
• Take ownership of your territory and sales goals

You’ll have clear expectations around prospecting, pipeline development, customer activity, and revenue performance.

We’re looking for someone who can create business—not simply wait for it to arrive.

You may come from:

• Outside B2B sales
• Territory sales
• Industrial sales
• Material handling
• Equipment rental
• Industrial distribution
• Heavy or construction equipment
• Commercial parts or service sales
• Fleet or transportation
• Industrial MRO
• Manufacturing support
• HVAC or mechanical service sales
• Facilities or maintenance solutions

Your background does not have to say “forklift sales.”

If you’ve successfully sold products or services where equipment, operations, maintenance, uptime, or customer relationships matter, your experience may translate well.

• Are comfortable opening doors and starting conversations
• Have experience prospecting for new business
• Enjoy being in the field with customers
• Follow up consistently
• Can manage a territory independently
• Are comfortable with measurable activity and sales goals
• Know how to build and manage a pipeline
• Use CRM to stay organized and move opportunities forward
• Take ownership of your results
• Want your performance to influence what you earn

What You’ll Need

Required

• Ability and willingness to consistently prospect for new business
• Demonstrated ability to build professional customer relationships
• Strong communication and follow‑through
• Strong organization and time management
• Ability to independently manage a field‑based territory
• Comfort using CRM and sales technology
• Valid driver’s license and ability to meet applicable company driving requirements

• Previous outside B2B or territory sales experience
• Experience developing new accounts
• Industrial, equipment, parts, service, rental, or MRO sales experience
• Experience selling into manufacturing, warehousing, distribution, construction, or industrial environments
• CRM experience
• Bachelor’s degree or equivalent professional experience

A four‑year degree is welcomed, but demonstrated sales performance and relevant experience matter more than a specific educational path.

Starting at $40,000+ Base + Commission & Performance Incentives

$800/Month Auto + Phone Allowance

Sales Incentives Tied to Performance

Defined Territory & Sales Goals

Product, Industry & Sales Training

Support from Service, Parts, Sales, Rental & Leadership

Your earning opportunity grows with your ability to develop the territory and generate results.

Benefits

Eligible WMH associates have access to benefits including:

• Medical, dental, and vision coverage
• Paid time off
• Paid holidays
• 401(k) retirement plan with company contribution/match
• Profit‑sharing opportunities
• Life and disability benefits
• Training and professional development
• Long‑term career‑growth opportunities

Benefit eligibility and specific plan provisions are governed by applicable WMH plan documents and policies.

WMH Solutions has supported material handling customers throughout the Southeast for more than 35 years.

Our 250+ associates across 11 locations provide equipment, parts, service, rental, fleet, automation, and aftermarket solutions to businesses throughout our markets.

As a Linde Material Handling dealer, we combine global equipment technology with local sales, service, and customer support.

Our customers operate businesses where downtime matters.

That’s why Product Support matters.

If you’re an Outside Sales Representative, Territory Sales Representative, Industrial Sales Representative, Product Support Sales Representative, Aftermarket Sales Representative, or Parts & Service Sales Representative, we’d like to hear from you.

You don’t need to know everything about forklifts on day one.

You do need to be willing to:

Prospect. Learn. Follow through. Build relationships. Create business.