Outside Sales Representative

Sunstate; Oakland (CA); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Base salary

Uncapped commission

Insurance

401(k) match

Paid time off

Weekly pay

Uniform & tools

Job summary

Sunstate Equipment Co. in Oakland, CA seeks an Outside Sales Representative to grow revenue and market share through consultative selling and proactive prospecting.

You will manage territory plans, build strong customer relationships, and present tailored proposals at jobsites and offices. The role emphasizes deep product knowledge, proactive follow‑up, and collaboration with Dispatch, Branch Managers, and Sales Leaders to ensure satisfaction and growth.

Qualifications

• Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively
• Skilled in consultative selling, negotiation, and closing techniques
• Highly self‑managed with strong time management, planning, and organizational abilities
• Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication

Responsibilities

• Proactively identify, pursue, and secure new business opportunities to grow revenue and market share
• Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion
• Develop and execute territory plans to strategically prioritize and maximize customer coverage
• Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices
• Educate customers on Sunstate’s products, services, and applications to support their operational needs
• Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives
• Collaborate with internal teams to ensure customer satisfaction and seamless execution
• Stay informed on industry trends, competitors, and local market dynamics

Skills

Communication

Negotiation

Prospecting

Time management

Education

High School Diploma or GED

Tools

CRM

Microsoft Office

Job description

Oakland, CA 94621

Pay - $85,000 to $105,000 depending on experience

Sunstate Advantages

• Competitive base wage + uncapped commission opportunity
• Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)

401(k) with company match

Company-paid life, short-term, and long-term disability insurance

Paid time off, paid holidays, and sick time

Weekly pay

Employee Assistance Program and wellness resources

Uniform, work boot, and tool programs (role dependent)

Employee recognition programs and growth opportunities

• Company truck, cell phone, and laptop provided

About the Role

The Outside Sales Representative (OSR) is responsible for growing revenue and market share by acquiring new business and expanding relationships within existing accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow‑up.

Duties and Responsibilities

Proactively identify, pursue, and secure new business opportunities to grow revenue and market share

Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion

Develop and execute territory plans to strategically prioritize and maximize customer coverage

Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices

Educate customers on Sunstate’s products, services, and applications to support their operational needs

Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives

• Demonstrate confidence and skill in closing deals across all customer segments
• Use CRM to document daily activity, manage follow‑ups, and track trends; ensure accurate and timely entries
• Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution
• Resolve customer concerns with urgency and professionalism, ensuring long‑term relationship strength
• Stay informed on industry trends, competitors, and local market dynamics
• Attend and participate in professional associations and networking events to increase brand visibility
• Maintain compliance with all Sunstate policies, safety standards, and operational procedures
• Occasionally support equipment deliveries and pickups, including loading/unloading and transportation

Education / Years of Experience

High School/GED Preferred but Not Required

No specific degree required

2-4 Years of Relevant Experience

Qualifications / Requirements

Strong understanding of Sunstate’s equipment and service offerings or ability to learn quickly

Comfortable navigating job sites and interacting with various customer types (field, office, decision‑makers)

Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively

Skilled in consultative selling, negotiation, and closing techniques

Highly self‑managed with strong time management, planning, and organizational abilities

• Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication
• Demonstrated resilience and adaptability in fast‑paced, competitive environments
• Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally
• Must be 21 years of age or older with a valid driver’s license and an acceptable driving record
• Ability to obtain and maintain a DOT medical card
• Must adhere to drug and alcohol testing policies

Sunstate is a proud Second Chance employer that evaluates every candidate on a case‑by‑case basis.

Sunstate Equipment Co. is an Equal Opportunity Employer.

A Drug Free Workplace and Participates in E‑Verify.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.