Outside Sales Representative

Sunstate; Reno (NV); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive base wage

Uncapped commission opportunity

Medical insurance

Dental insurance

Vision insurance

No employee premiums (HSA options)

401(k) with company match

Life insurance

Short-term disability

Long-term disability

Paid time off

Paid holidays

Sick time

Weekly pay

Employee Assistance Program

Uniform program

Boot program

Tools program

Company truck

Cell phone

Laptop provided

Recognition programs

Growth opportunities

Job summary

Sunstate Equipment Co. is seeking an Outside Sales Representative in Reno to grow revenue and market share by acquiring new business and expanding current accounts.

You will provide equipment rental solutions through consultative selling, proactive prospecting, and strong territory management. You will build credibility as a trusted advisor with deep product knowledge, professional communication, and consistent follow-up, while collaborating with dispatch, branch managers, and sales leaders to

Qualifications

• High School/GED preferred but not required.
• No specific degree required.
• 2-4 years of relevant experience in outside sales or related field.

Responsibilities

• Identify and pursue new business opportunities to grow revenue and market share.
• Build and manage a healthy sales pipeline through prospecting and lead conversion.
• Develop territory plans to maximize customer coverage across Reno area.
• Maintain strong relationships with customers through regular visits and communications.
• Educate customers on Sunstate’s equipment and services to meet operational needs.
• Present proposals and negotiate pricing balancing value and Sunstate objectives.
• Use CRM to document activities and manage follow-ups.

Skills

Sunstate product offerings knowledge

Field/customer interaction

Verbal and written communication

Consultative selling

Negotiation and closing

Time management

CRM proficiency

Physical endurance lifting up to 50–90

Education

High School/GED or equivalent

No degree required

2-4 years relevant experience

Tools

CRM

Microsoft Office

Job description

Benefits

• Competitive base wage + uncapped commission opportunity
• Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)

401(k) with company match

Company-paid life, short-term, and long-term disability insurance

Paid time off, paid holidays, and sick time

Weekly pay

Employee Assistance Program and wellness resources

• Uniform, work boot, and tool programs (role dependent)
• Company truck, cell phone, and laptop provided

Employee recognition programs and growth opportunities

About the Role

The Outside Sales Representative (OSR) is responsible for growing revenue and market share by acquiring new business and expanding relationships within existing accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.

Duties and Responsibilities

• Proactively identify, pursue, and secure new business opportunities to grow revenue and market share
• Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion
• Develop and execute territory plans to strategically prioritize and maximize customer coverage
• Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices
• Educate customers on Sunstate’s products, services, and applications to support their operational needs
• Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives
• Demonstrate confidence and skill in closing deals across all customer segments
• Use CRM to document daily activity, manage follow-ups, and track trends; ensure accurate and timely entries
• Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution
• Resolve customer concerns with urgency and professionalism, ensuring long term relationship strength
• Stay informed on industry trends, competitors, and local market dynamics
• Attend and participate in professional associations and networking events to increase brand visibility
• Maintain compliance with all Sunstate policies, safety standards, and operational procedures
• Occasionally support equipment deliveries and pickups, including loading/unloading and transportation

Education and Experience

High School/GED Preferred but Not Required

No specific degree required

2-4 Years of Relevant Experience

Qualifications

• Strong understanding of Sunstate’s equipment and service offerings or ability to learn quickly
• Comfortable navigating job sites and interacting with various customer types (field, office, decision-makers)
• Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively
• Skilled in consultative selling, negotiation, and closing techniques
• Highly self-managed with strong time management, planning, and organizational abilities
• Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication
• Demonstrated resilience and adaptability in fast-paced, competitive environments
• Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally
• Must be 21 years of age or older with a valid driver’s license and an acceptable driving record
• Ability to obtain and maintain a DOT medical card
• Must adhere to drug and alcohol testing policies

Equal Employment Opportunity

Sunstate Equipment Co. is an Equal Opportunity Employer

Sunstate is a proud Second Chance employer that evaluates every candidate on a case-by-case basis.

A Drug Free Workplace and Participates in E-Verify

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.