Outside Sales Manager

SnugZ USA; West Jordan (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401K matching

Professional development

Competitive base salary with growth‑or

Job summary

SnugZ USA in Utah is seeking an experienced Outside Sales Manager to lead our field sales organization. You will coach Territory Representatives, build distributor relationships, and drive territory revenue by implementing strategic plans and coaching.

This leadership role requires strong analytical skills, collaborative cross-functional work, and a proven ability to hire and develop top sales talent while aligning with SnugZ core values.

Qualifications

• Five (5)+ years of progressive sales leadership experience leading high-performing field sales teams in a B2B environment.
• Demonstrated success driving revenue growth through strategic sales leadership, territory management, and team development.
• Experience leading geographically dispersed sales teams with varying levels of experience and performance.

Responsibilities

• Recruit, hire, onboard, coach, develop, and retain top sales talent.
• Establish clear performance expectations and hold Territory Representatives accountable for achieving sales goals, executing territory plans, and delivering consistent results.
• Adapt leadership style to the needs of each representative, providing coaching, guidance, or autonomy as appropriate.
• Travel regularly with Territory Representatives to strengthen selling effectiveness, reinforce best practices, identify opportunities, and provide meaningful feedback.
• Create a culture where accountability, ownership, collaboration, and continuous improvement are expected at every level.
• Use business metrics and CRM data to evaluate performance, identify trends, and make informed decisions that improve team effectiveness.

Skills

Sales leadership

Coaching

Strategic account planning

Forecasting

CRM analytics

Education

Bachelor's degree preferred

Tools

CRM platforms

ERP systems

Job description

Please note: We can currently hire employees who live in the following states: Arizona, California, Colorado, Georgia, Idaho, Maine, Michigan, Tennessee, Texas, Utah, Washington.

Company Overview

SnugZ USA is an innovative and thriving Top 40 promotional products supplier based out of Salt Lake City, Utah. Founded in 1989, SnugZ is the leading provider of Everyday products including branded lanyards, table throws, retractable banners, back drops, flags, floor mats, personal and health care, drinkware, bags, accessories, custom full color wearables (socks, shirt, PJs), office, journals, writing instruments, tech, houseware, games, gifts, outdoor, mints, leather goods and aromatherapy in the promotional products industry. SnugZ also carries popular retail brands such as Delsey Paris, Nomatic, Zapped Headwear, Perry Ellis, Penguin, Callaway, Thermos, Puffin, Lion Energy, Springland Pet products, Totally Bamboo, Draft Top, Zip Sip, Hype Slides, Oakley, In addition, the Basecamp line gives back to the Wounded Warrior project.

SnugZ core values are: Work Like Crazy, Care Passionately, Think Big and Do What's Right.

Why SnugZ

We believe work should be challenging, rewarding, and fun. Our team is passionate about serving distributors, building lasting relationships, and continually raising the bar. We celebrate success, learn from setbacks, and believe the best ideas can come from anyone. If you're energized by leading people, solving problems, and making a meaningful impact on a growing organization, you'll find plenty of opportunity here.

Purpose & Scope of Position

The Outside Sales Manager leads the performance, development, and execution of SnugZ's Outside Sales team. This role exists to maximize territory performance by building exceptional sales talent, strengthening distributor relationships, improving sales execution, and creating a culture of coaching, accountability, and continuous improvement. Rather than managing transactions, this leader develops people. They spend time in the field observing, coaching, challenging assumptions, identifying opportunities, and helping Territory Representatives become trusted business advisors to their distributors. Success in this role is measured by increased territory revenue, stronger distributor engagement, improved forecasting accuracy, and consistently elevating the performance of every member of the sales organization. The Outside Sales Manager partners closely with Sales Leadership, Customer Experience, Marketing, Merchandising, Operations, and Product teams to ensure the voice of the customer influences business decisions while delivering an exceptional distributor experience.

Who We're Looking For

We're looking for a leader who develops people, drives performance, and leads with accountability. They understand that sustainable sales growth comes from building confident Territory Representatives, strengthening distributor relationships, and executing with discipline. This leader adapts their approach to the individual-providing guidance when needed, challenging assumptions when appropriate, and empowering experienced representatives with the autonomy they've earned. They build trust through consistency, communicate with transparency, and aren't afraid to have candid conversations that help people and the business grow. Equally comfortable in the field with Territory Representatives, analyzing business performance, or collaborating with cross-functional partners, they balance strategic thinking with operational excellence. They use data to drive decisions, relationships to influence outcomes, and integrity to earn respect. Most importantly, they embrace SnugZ's Core Values and believe exceptional customer experiences begin with exceptional leadership. We're serious about performance, passionate about our customers, and believe work should be challenging, rewarding, and fun. If that sounds like your kind of team, we'd love to meet you.

Key Responsibilities

Sales Leadership, Performance & Accountability

• Recruit, hire, onboard, coach, develop, and retain top sales talent.
• Establish clear performance expectations and hold Territory Representatives accountable for achieving sales goals, executing territory plans, and delivering consistent results.
• Adapt leadership style to the needs of each representative, providing coaching, guidance, or autonomy as appropriate.
• Travel regularly with Territory Representatives to strengthen selling effectiveness, reinforce best practices, identify opportunities, and provide meaningful feedback.
• Create a culture where accountability, ownership, collaboration, and continuous improvement are expected at every level.
• Use business metrics and CRM data to evaluate performance, identify trends, and make informed decisions that improve team effectiveness.
• Address performance concerns promptly while recognizing and celebrating exceptional results.

Sales Strategy & Business Growth

• Partner with the VP of Sales to develop and execute annual sales strategies and quarterly Wildly Important Goals (WIGs).
• Identify opportunities to grow existing distributor partnerships while expanding business within targeted markets.
• Coach Territory Representatives on strategic account planning, opportunity management, negotiation, and consultative selling.
• Analyze sales trends, territory performance, market conditions, and competitive activity to identify opportunities for continuous improvement.
• Improve forecasting accuracy by ensuring disciplined pipeline management and consistent sales planning across all territories.
• Recommend pricing strategies, promotional initiatives, and product opportunities based on customer feedback, market trends, and business objectives.

Customer Partnership

• Partner with Territory Representatives during customer visits to strengthen strategic relationships and support key business opportunities.
• Assist with complex negotiations, business reviews, and high-impact customer meetings.
• Help resolve escalated customer concerns while balancing customer satisfaction with sound business decisions.
• Champion the voice of the distributor by sharing customer insights and identifying opportunities to improve products, services, and internal processes.
• Collaborate with Customer Experience, Marketing, Merchandising, Product Development, and Operations to ensure a seamless and differentiated customer experience.

Organizational Leadership

• Provide strategic leadership that strengthens the sales organization, improves business performance, and supports SnugZ's continued growth.
• Lead recruiting, interviewing, hiring, onboarding, and succession planning for the Outside Sales organization.
• Evaluate territory alignment and recommend organizational changes that maximize market opportunity and sales effectiveness.
• Manage departmental budgets and approve pricing, discounts, and goodwill requests within established company guidelines.
• Influence product development, pricing strategies, and business initiatives by providing market intelligence and customer insights.
• Partner with executive leadership to identify opportunities that improve sales effectiveness, operational efficiency, and long-term organizational growth.
• Represent SnugZ's Core Values-Care Passionately, Work Like Crazy, Think Big, and Do What's Right-through every interaction with employees, distributors, and business partners.

Experience & Qualifications

Required Experience

• Five (5)+ years of progressive sales leadership experience leading high-performing field sales teams in a B2B environment.
• Demonstrated success driving revenue growth through strategic sales leadership, territory management, and team development.
• Experience leading geographically dispersed sales teams with varying levels of experience and performance.
• Proven ability to develop and execute sales strategies that deliver measurable business results.
• Experience using sales analytics to drive forecasting, pipeline management, and business decisions.
• Proficiency with Microsoft Office Suite, CRM platforms, ERP systems, and AI-powered productivity tools.

Preferred

• Bachelor's degree in Business, Sales, Marketing, Communications is preferred but not required.

Benefits

• Competitive base salary with Growth-based commission.
• Comprehensive health benefits package.
• 401K matching program.
• Opportunities for professional development and growth.

Snugzusa LLC is an equal opportunity employer and is a supporter of diversity and inclusion. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.