Outreach Specialist North Shore

Element Care; Beverly (MA); On-site; USD 55,000 - 70,000; Full time

Job summary

Element Care in Beverly, MA is seeking an Outreach Specialist for the North Shore to build and manage a network of referral sources and community partners. You will drive outreach plans, attend senior-focused events, and promote the PACE program to drive enrollment.

You will document activities in Salesforce, collaborate with enrollment teams, and travel locally to maximize referrals. Strong communication and healthcare sales experience are required; MA driver's license is a must.

Qualifications

• Bachelor’s level degree preferred with 1-5 years in older adult services or related field.
• 1-3 years of sales experience in healthcare or group insurance preferred.
• Experience in customer-facing roles focused on sales or service.
• Strong understanding of outreach, marketing, and referral development.
• Excellent written and verbal communication; professional presentation skills.
• Proficiency with MS Office; Salesforce experience preferred; willingness to learn other apps.
• Knowledge of Medicare/Medicaid and insurances; valid MA driver’s license.

Responsibilities

• Develops relationships and implements strategies for assigned accounts in a geographic area.
• Travel frequently to community events, fairs, and partner sites.
• Document outreach activities in Salesforce CRM promptly and accurately.
• Collaborate with Enrollment Management and Information & Referral teams to meet pipeline goals.
• Identify new referral sources and nurture strategic partnerships.
• Present the Element Care PACE program and value proposition to groups and partners.
• Provide market intelligence and participate in ongoing professional development.

Skills

Relationship building

Sales experience

Customer service

Communication

Event coordination

Prospecting

Time management

CRM (Salesforce)

Education

Bachelor’s degree preferred

Tools

Salesforce

MS Outlook

Word

Excel

PowerPoint

Job description

Outreach Specialist North Shore

Element Care Beverly, Massachusetts, United States

About this position

JOB FUNCTION:Marketing FLSA STATUS: Exempt

GENERAL SUMMARY:

Develops relationships with and implements strategies for a group of assigned accounts in a specified geographic area with aprimary goal to maximize number of account referrals of older adults eligible to join Element Care PACE. Well versed in complete line of PACE services and account needs. Expertly describes, succinctly, PACE benefits to participants and accounts. Responsible for seeking out new accounts.

• Develops and implements personal Annual Business Plan which includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from target accounts.
• Collaborates with the Information and Referral department and the Enrollment team to achieve inquiry and referral pipeline goals.
• Creates productive and collaborative relationships with referral sources to identify likely qualified referrals.
• Identifies new strategic referral sources and works with managers to grow those relationships.
• Participates in community outreach activities, including but not limited to, senior fairs, community events, and aligned professional association events.
• Consistently documents all outreach activities in the Salesforce CRM application in a timely manner.
• Understands, expertly describes, and presents the Element Care PACE program and value proposition to internal and external groups such as employees, referrals, caregivers, and accounts, as well as potential partners, including, but not limited to, Assisted Living Facilities, Housing and Adult Day Health organizations.
• Provides market intelligence to Outreach and Enrollment Management.
• Seeks advice, training and coaching from colleagues and management for continued professional development.
• Develops strong, productive relationships with Center IDTs and staff.
• Frequent local travel.
• Ability to attend events outside of regular business hours.
• Performs other duties as assigned.

Job Specification:

• Bachelor’s level degree (preferred) with 1-5 years of experience in older adult services related position.
• Minimum of 1 - 3 years of sales experience in healthcare or group insurance strongly preferred.
• Must have proven experience working in a customer facing role focused on sales and/or customer service.
• Strong understanding of customer service, sales, outreach, and marketing principles and practices.
• Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills.
• Strong verbal and written communication with exceptional presentational skills.
• Excellent computer skills and high-level proficiency with MS Outlook, Word, Excel, and PowerPoint. Experience with a CRM, Salesforce preferred. A willingness to become proficient in other work-related applications.
• Knowledge of Medicare, Medicaid and insurances.
• Possession of a valid Mass. driver’s license and a vehicle to be used for marketing activities.
• Must be able to lift and carry packages or equipment up to 25 pounds.
• Spanish speaking preferred.