Outreach Specialist North Shore

Element Care Inc.; Beverly (MA); Hybrid; USD 51,000 - 65,000; Full time

Job summary

Element Care Inc. is seeking a Marketing/Outreach professional to maximize referrals for the PACE program in a designated geographic area. The role requires strong relationship building, event participation, and effective communication with facilities, housing, and day health partners.

You will travel locally to promote the PACE benefits and capture activity data in the CRM. The ideal candidate has 1–5 years in older adult services or healthcare sales, with hands-on experience in outreach,

Qualifications

• Bachelor’s degree or higher preferred.
• 1–5 years of experience in older adult services or related field.
• 1–3 years of sales experience in healthcare/insurance preferred.
• Customer facing role with sales or service focus.
• Strong communication, outreach, and marketing principles.

Responsibilities

• Develops and implements a personal annual business plan to achieve outreach, inquiry, referral, and enrollment goals from target accounts.
• Collaborates with Enrollment and Information/Referral teams to hit pipeline targets.
• Builds relationships with referral sources and strategic partners to identify qualified referrals.
• Identifies new referral sources and expands relationships with managers.
• Participates in community events and travels locally to market activities.
• Document outreach activities in Salesforce promptly.

Skills

Sales experience

Customer service

Communication skills

Relationship building

Marketing principles

Time management

Organizational skills

MS Office

Salesforce

Education

Bachelor’s degree

Tools

Salesforce

MS Outlook

Excel

PowerPoint

Job description

Salary Range: $51,000.00 To $65,000.00 Annually

JOB FUNCTION:Marketing FLSA STATUS: Exempt

GENERAL SUMMARY:

Develops relationships with and implements strategies for a group of assigned accounts in a specified geographic area with aprimary goal to maximize number of account referrals of older adults eligible to join Element Care PACE. Well versed in complete line of PACE services and account needs. Expertly describes, succinctly, PACE benefits to participants and accounts. Responsible for seeking out new accounts.

• Develops and implements personal Annual Business Plan which includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from target accounts.


• Collaborates with the Information and Referral department and the Enrollment team to achieve inquiry and referral pipeline goals.


• Creates productive and collaborative relationships with referral sources to identify likely qualified referrals.


• Identifies new strategic referral sources and works with managers to grow those relationships.


• Participates in community outreach activities, including but not limited to, senior fairs, community events, and aligned professional association events.


• Consistently documents all outreach activities in the Salesforce CRM application in a timely manner.


• Understands, expertly describes, and presents the Element Care PACE program and value proposition to internal and external groups such as employees, referrals, caregivers, and accounts, as well as potential partners, including, but not limited to, Assisted Living Facilities, Housing and Adult Day Health organizations.


• Provides market intelligence to Outreach and Enrollment Management.


• Seeks advice, training and coaching from colleagues and management for continued professional development.


• Develops strong, productive relationships with Center IDTs and staff.


• Frequent local travel.


• Ability to attend events outside of regular business hours.


• Performs other duties as assigned.

Job Specification:

• Bachelor’s level degree (preferred) with 1-5 years of experience in older adult services related position.


• Minimum of 1 - 3 years of sales experience in healthcare or group insurance strongly preferred.


• Must have proven experience working in a customer facing role focused on sales and/or customer service.


• Strong understanding of customer service, sales, outreach, and marketing principles and practices.


• Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills.


• Strong verbal and written communication with exceptional presentational skills.


• Excellent computer skills and high-level proficiency with MS Outlook, Word, Excel, and PowerPoint. Experience with a CRM, Salesforce preferred. A willingness to become proficient in other work-related applications.


• Knowledge of Medicare, Medicaid and insurances.


• Possession of a valid Mass. driver’s license and a vehicle to be used for marketing activities.


• Must be able to lift and carry packages or equipment up to 25 pounds.