Outreach Specialist

Habitat Health; San Leandro (CA); On-site; USD 76,000 - 81,000; Full time

Job summary

Habitat Health is seeking an Outreach Specialist in California to support growth of the PACE program through community engagement and strategic outreach. You will develop partnerships with providers and senior-serving organizations to generate referrals and guide participants from referral to enrollment.

You will manage enrollment communications, track activities in the CRM, and contribute to program improvements while representing Habitat Health at events and in-center settings.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• Minimum of one year of experience in healthcare sales, business development, provider relations, community outreach, enrollment, or a similar role.
• Experience with Medicare, Medicaid, or other health-care eligibility/referral processes is preferred.
• Experience working with older adults, frail elderly populations, and caregivers.
• Strong organizational skills and ability to manage multiple priorities and follow through.
• Excellent communication, presentation, and collaboration skills.
• Ability to travel across the service area and work flexible hours.
• Willingness to learn CRM/referral management systems and related tools.

Responsibilities

• Build trusted relationships with healthcare providers, community organizations, referral partners to generate referrals and support enrollment growth.
• Develop and execute outreach strategies to increase program awareness and strengthen community partnerships.
• Represent Habitat Health through community presentations, networking events, and outreach initiatives.
• Drives the enrollment process as the case manager for prospective participants, including reviewing documents and distributing enrollment materials.
• Identify opportunities to expand referral sources and improve outreach using market insights and performance data.
• Maintain accurate referral, outreach, and relationship activity in CRM and other systems.
• Monitor outreach activities and performance metrics to drive continuous improvement.
• Ensure outreach and marketing activities comply with policies and regulatory requirements governing PACE marketing.
• Participate in evening and weekend events as needed.
• Collaborate with Center leadership on retention strategies.
• Perform other related duties as assigned.

Skills

Relationship building

Outreach planning

Public speaking

CRM experience

MS Office

Travel readiness

Communication skills

Independent working

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Healthcare Administration/Public Health or related field

Tools

CRM software

Enrollment management systems

Job description

Habitat Health empowers older adults to experience more good days in their homes and communities. Through the Program of All-Inclusive Care for the Elderly (PACE), we provide comprehensive medical care along with support for daily needs such as meals, transportation, and in‑home assistance. We deliver coordinated clinical and social care in our centers and directly in participants’ homes, creating a fully integrated experience that brings peace of mind and a true sense of belonging. As we expand our scalable, affordable PACE model to meet the growing and complex needs of aging populations, our mission‑driven care teams continue to help participants live well on their own terms.

Habitat Health is supported by leading healthcare organizations and investors including New Enterprise Associates, Kaiser Permanente, and Town Hall Ventures. We are entering a period of significant growth and are looking for exceptional teammates to help us scale a better model of care for older adults. To learn more, visit www.habitathealth.com.

Role Scope

The Outreach Specialist plays a key role in supporting Habitat Health's growth by building trusted relationships with healthcare providers, community organizations, referral partners, prospective participants, caregivers, and other stakeholders. This role increases awareness of Habitat Health's PACE program through community engagement, strategic outreach, and relationship management while partnering closely with the broader Outreach and Enrollment team to support a seamless participant journey from referral through enrollment.

Core Responsibilities & Expectations for the Role

• Builds trusted relationships with healthcare providers, community organizations, senior living communities, post-acute providers, and other referral partners to generate qualified referrals and support enrollment growth.
• Develops and executes outreach strategies that increase awareness of Habitat Health's PACE program and strengthen community partnerships.
• Represents Habitat Health through community presentations, networking events, educational sessions, health fairs, and other outreach initiatives.
• Drives the enrollment process as the case manager for prospective participants, including reviewing, processing, and updating applications and required documentation, distributing relevant enrollment materials, and managing communications.
• Identifies opportunities to expand referral sources, strengthen community partnerships, and improve outreach strategies using market insights and performance data.
• Maintains accurate referral, outreach, and relationship activity within CRM and other organizational systems in a timely and accurate manner.
• Monitors outreach activities and performance metrics, using data to prioritize work and contribute to continuous improvement.
• Ensures outreach and marketing activities comply with applicable organizational policies and federal and state regulatory requirements governing PACE marketing practices.
• Participates in evening and weekend community events as needed to support organizational growth objectives.
• Contributes to a program experience that Participants want to join, a team culture that cares and creates joy, and an environment where all participants and team members belong.
• Conducts tele, home visits and in-center evaluations for the prospective participant for potential eligibility for care.
• Collaborates with Center leadership to develop retention strategies.
• Performs other related duties as assigned.

Required Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, Public Health, or a related field, or an equivalent combination of education and/or relevant experience.
• Minimum of one (1) year of experience in healthcare sales, business development, provider relations, community outreach, enrollment, or a similar relationship-focused role, preferably within a healthcare environment.
• Demonstrated ability to develop and maintain trusted relationships with healthcare providers, community organizations, referral partners, and other external stakeholders to support organizational growth.
• Experience identifying, cultivating, and managing referral sources, community partnerships, or business development opportunities that contribute to enrollment growth.
• Experience working with Medicare, Medicaid, state and county eligibility programs, or other healthcare eligibility and referral processes preferred.
• Experience working with older adults, frail elderly populations, and caregivers.
• Strong organizational skills with the ability to manage multiple priorities, maintain accurate records, and ensure timely follow-through.
• Strong communication, presentation, and collaboration skills, with the ability to effectively educate healthcare providers, community partners, prospective participants, caregivers, and cross-functional teams on the value of Habitat Health's PACE program.
• Demonstrated ability to work independently while collaborating across teams to achieve shared outcomes.
• Experience using Microsoft Office and the ability to quickly learn CRM, referral management, and participant relationship management systems.
• Proof of a valid driver's license, reliable personal transportation, and automobile insurance that meets applicable state requirements, with the ability to travel throughout the service area.
• Active CPR/BLS certification or the ability to obtain certification within 30 days of hire.
• Meets all applicable participant-facing health requirements, including TB screening and required immunizations.
• Aligns with our purpose and our values, and is excited about living those out in daily practice.
• Ability to thrive in a fast-paced, evolving environment with comfort navigating ambiguity, adapting quickly, and contributing to continuous improvement.
• Strong learning and growth mindset, including seeking feedback, engaging in healthy debate and using data and curiosity to inform decisions.
• Acts with integrity and ownership, considering the broader organizational impact, doing the right thing, and following through to deliver results.

Nice to have

• Experience supporting outreach, business development, provider relations, or participant engagement within PACE, Medicare, Medicaid, managed care, or other value-based healthcare environments.
• Knowledge of PACE, CMS, and applicable federal and state regulatory requirements related to outreach, participant eligibility, enrollment, and care coordination.
• Experience using CRM, referral management, or participant relationship management systems.
• Bilingual: Spanish, Mandarin, or Cantonese.

Essential Functions & Physical Requirements

The following statements describe the general nature of work and physical expectations common across roles at Habitat Health. Specific responsibilities may vary by position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Work in healthcare, administrative, community, or remote environments, depending on role needs.
• Communicate effectively with participants, caregivers, team members, and other stakeholders in person, by phone, and through electronic systems.
• Remain stationary and/or move about for extended periods, consistent with job duties.
• Operate standard office equipment and/or clinical tools (e.g., computers, phones, medical devices, documentation systems).
• Travel between work sites or community locations as needed.
• Follow safety procedures, infection control protocols, and use personal protective equipment (PPE) when required.
• Perform tasks that may involve bending, reaching, lifting, or assisting participants, depending on role responsibilities.
• Lift, carry, push, or pull supplies, equipment, or materials typically up to 25–50 pounds, with assistance or mechanical aids, depending on job duties and role responsibilities.

Compensation

The anticipated base salary range for this position is $77,000 - $81,000 annually. This position is also eligible for a target monthly bonus and may be eligible for additional incentive compensation, as applicable.

The final compensation offered will be determined based on factors including, but not limited to, the candidate's qualifications, skills, experience, education, certifications, geographical location, and business needs.

In addition, this position is eligible for a comprehensive benefits package, including medical, dental, and vision insurance; paid parental leave, short- and long-term disability coverage; life insurance; flexible spending accounts; a 401(k) savings plan that includes a match; paid time off; and company paid holidays.

At-Will Employment

Employment with Habitat Health is at-will. This means that either the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice, subject to applicable law. Nothing in this job posting or any other company document is intended to create a contract of employment, express or implied, or to alter the at-will nature of employment.

Any written or oral statements to the contrary are not authorized unless made in writing and signed by an authorized representative of the Company.

Vaccination Policy, including COVID-19

To help maintain a safe environment for our participants and team members, Habitat Health maintains vaccination and infection control policies applicable to certain roles and work locations. For COVID-19 and influenza, team members who are working in a participant care setting are required to provide either proof of vaccination or a signed declination form and comply with applicable masking requirements while in a care setting to the extent permitted by law in the applicable jurisdiction.

Habitat Health will consider requests for reasonable accommodation based on an applicant's disability, medical condition, or sincerely held religious belief, practice, or observance in accordance with applicable law.

As a condition of employment, team members are expected to comply with all applicable infection control protocols, personal protective equipment (PPE) requirements, and vaccination requirements associated with their role and work location, and to the extent required by law and as permitted in the applicable jurisdiction.

Our Commitment to Equal Opportunity and Inclusion

Habitat Health is an Equal Opportunity Employer committed to the principles of equal opportunity and inclusion. Employment decisions at Habitat Health are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender identity, gender expression, sexual orientation, marital status, registered domestic partner status, age, national origin, ancestry, citizenship, military or veteran status, physical or mental disability, medical condition, genetic information, reproductive health decision-making, or any other characteristic protected by applicable federal, state, or local law.

Habitat Health is committed to the full inclusion of all qualified individuals. Consistent with applicable law, we provide reasonable accommodations to qualified individuals with disabilities and to individuals with religious beliefs, practices, or observances that require accommodation.

If you require a reasonable accommodation to participate in the application or interview process, perform the essential functions of a position, or receive other employment benefits and privileges, please contact us at [e-mail].

We encourage individuals from all backgrounds to apply, even if their experience does not align perfectly with every qualification listed.

E-Verify Participation Notice

Habitat Health participates in E-Verify and will provide the federal government with information from your Form I-9 to confirm your authorization to work in the United States.

If E-Verify cannot confirm your authorization to work, Habitat Health will provide you with written instructions and an opportunity to contact the Department of Homeland Security (DHS) and/or the Social Security Administration (SSA) to resolve the issue before any adverse employment action is taken, including termination of employment.

E-Verify is used only after an applicant has accepted an offer of employment and completed the Form I-9 and to the extent permitted by applicable law.

Habitat Health complies with all federal and state employment eligibility verification requirements.

Beware of Scams and Fraud

Habitat Health is committed to protecting job seekers from recruitment scams. Please ensure that you submit applications only through Habitat Health's official careers website or authorized job boards.

Official communications from Habitat Health recruiters and team members will come from email addresses ending in @habitathealth.com. Habitat Health will never ask applicants to pay fees, purchase equipment, or provide sensitive financial information as part of the recruiting or hiring process.

If you receive suspicious communications claiming to represent Habitat Health, we encourage you to exercise caution and independently verify the communication before responding.

If you believe you have been the victim of a recruitment scam or fraudulent job posting, please report the incident to the Federal Trade Commission (FTC) through its fraud reporting website at reportfraud.ftc.gov.