Outreach Liaison-Senior Living

Western States Lodging and Management; River Crest (UT); On-site; USD 53,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings Account (HSA)

PTO and vacation

401(k) with 4% match

Hotel discounts

Job summary

Western States Lodging & Management is seeking an Outreach Liaison to support the growth of our senior living communities by building relationships, generating referrals, and expanding market presence. You will collaborate with corporate leadership and community sales teams to identify opportunities and drive occupancy across assigned markets.

The role focuses on outreach to healthcare professionals and partners, coordinating events, and maintaining CRM records.

Qualifications

• 1–2 years in sales/marketing/customer service or business development.
• Strong communication, interpersonal, and relationship-building skills.
• Valid driver’s license and willingness to travel.
• Self-motivated with ability to manage multiple priorities.

Responsibilities

• Develop and maintain relationships with healthcare professionals, referral partners, and community organizations across assigned markets.
• Identify potential business development opportunities and support outreach efforts to generate qualified leads.
• Coordinate with corporate leadership and community sales teams to support referral development and occupancy goals.
• Conduct outreach visits, follow-up calls, and networking activities to strengthen referral relationships.
• Assist with planning and executing marketing events, community presentations, and networking opportunities.
• Support referral follow-up and connect prospective residents and families with appropriate senior living communities.
• Maintain accurate records of outreach activities, referrals, and professional contacts within the CRM system.
• Assist with preparing reports and tracking outreach performance across assigned communities.
• Support corporate marketing and sales initiatives to increase brand awareness and lead generation.

Skills

Communication skills

Interpersonal skills

Relationship-building

CRM familiarity

Tools

CRM systems

Job description

Outreach Liaison | Building Connections. Creating Opportunities. Supporting Growth.

Western States Lodging & Management is looking for a motivated and personable Outreach Liaison to join our corporate senior living team! This position plays an important role in supporting the growth of our senior living communities by building professional relationships, generating referrals, and expanding our presence in the markets we serve.

As an Outreach Liaison, you will support corporate outreach and business development efforts across our senior living portfolio. Working closely with corporate leadership and community sales teams, you will help identify potential referral partners, coordinate outreach initiatives, and generate qualified leads that contribute to increased occupancy. This position is ideal for someone who enjoys building relationships, connecting with professionals, and supporting the continued growth of our senior living communities.

What’s in it for you- Compensation & Benefits

• Competitive Pay - $52,500 – 60,000.
• The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.
• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

Eligible full-time associates are entitled to the following:

• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
  • Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits

What You'll Do

• Assist in developing and maintaining relationships with healthcare professionals, referral partners, and community organizations across assigned markets.
• Identify potential business development opportunities and support outreach efforts to generate qualified leads.
• Coordinate with corporate leadership and community sales teams to support referral development and occupancy goals.
• Conduct outreach visits, follow-up calls, and professional networking activities to strengthen referral relationships.
• Assist with planning and executing marketing events, community presentations, and professional networking opportunities.
• Support referral follow-up efforts and help connect prospective residents and families with appropriate senior living communities.
• Maintain accurate records of outreach activities, referrals, and professional contacts within the CRM system.
• Assist with preparing reports and tracking outreach performance across assigned communities.
• Support corporate marketing and sales initiatives designed to increase brand awareness and lead generation.

What We're Looking For

• 1–2 years of experience in sales, marketing, customer service, or business development preferred.
• Strong communication, interpersonal, and relationship-building skills.
• Friendly, professional, and outgoing personality with a passion for serving seniors.
• Excellent organizational skills and attention to detail.
• Ability to collaborate effectively with corporate teams and community leadership.
• Willingness to learn professional outreach strategies, referral development, and sales techniques.
• Basic computer proficiency and ability to learn CRM systems.
• Self‑motivated with the ability to manage multiple priorities.
• Valid driver’s license and willingness to travel to assigned communities and outreach appointments.
• Flexibility to attend occasional evening or weekend events.

You Know You're Successful When…

You've established positive relationships with professional referral partners, consistently supported lead generation efforts, and contributed to the growth of our senior living communities. Your organized approach, timely follow‑up, and collaborative efforts have strengthened our referral networks and helped community sales teams connect more seniors and families with the services they need.

Why Join Western States Lodging & Management?

Western States Lodging & Management is a leading property management company with a diverse portfolio that includes nationally recognized hotel brands such as Hilton, Marriott, and IHG, Legacy Senior Living communities, and Nxt multifamily apartment communities throughout the western United States.

Our mission is simple: Serving You Like Family. That commitment extends beyond our guests and residents—it defines how we treat our associates and business partners. We believe that great people build great communities, which is why we invest in our team through meaningful work, ongoing professional development, and opportunities for long‑term career growth. At Western States Lodging & Management, we encourage every team member to serve as an Ambassador of our values, a trusted Consultant who brings knowledge and solutions, a Collaborator who builds strong relationships through teamwork, and a Coach who is passionate and empowers others to learn, grow, and succeed.

Whether you're launching your career or bringing years of experience, you'll find a workplace where your contributions are valued, your ideas are welcomed, and your potential is supported every step of the way.