Outreach Coordinator/Community Liaison

BayMark Health Services, Inc.; Berlin (VT); On-site; USD 32,000 - 36,000; Full time

Benefits offered by this job

401K match

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Bereavement leave

Flexible sick time

Employee referral program

Job summary

BAART Program in the Berlin region seeks a Full Time Community Liaison to promote opioid treatment services, build referral networks, and raise brand awareness. You will work with five area centers, travel within the territory, and collaborate with clinical teams to craft messaging that improves referrals and patient access.

The role demands healthcare marketing and sales experience, strong communication, CRM management, and the ability to manage diverse partners and reports.

Qualifications

• Associates in Marketing, Human Services or related field; or Bachelor’s degree.
• Minimum 3 years in healthcare marketing and sales, preferably behavioral health.
• Proven success in direct marketing, sales or clinical outreach.
• Understanding of substance use disorder and industry trends.
• Experience presenting to diverse groups; strong writing and verbal communication.
• Self-motivated with strong organization, capable of CRM/reporting tasks.

Responsibilities

• Promotes opioid treatment programs to referral sources and influencers.
• Builds relationships with decision makers and paysors to expand referrals.
• Develops marketing and referral plans to increase program utilization.
• Maintains contact with sources via calls, emails, meetings and events.
• Travels extensively within the assigned territory to meet partners.
• Coordinates local PR outreach and collaboration with healthcare professionals.
• Tracks activity, reports metrics, and supports the intake process.

Skills

Healthcare marketing

Sales experience

Public speaking

Relationship building

Organizational skills

Self-motivation

Education

Bachelor's degree

AAP within 180 days

Tools

Microsoft Office

CRM software

Job description

Description

Full Time - Community Liaison

BAART Program is looking for a Community Liaison who will promote our opioid treatment programs in the Berlin region by promoting and marketing their services through relationship building with existing and potential referral sources, identifying new referral partners, identifying market opportunities, and raising brand awareness within the designated service area. This position will support five area centers including a 24/7.

Responsibilities

• Provides community education on opioid use disorder and conveys benefits of our treatment services to influencers and referral sources within the service area.
• Builds and cultivates relationships within given referral source categories with decision makers, influencers and others to build a strong referral program.
• Develops and implements marketing and referral development plans to identify referral opportunities and increase program utilization.
• Utilizes all available contact methodologies to achieve maximum reach: individual and personalized contacts, telephone contacts, significant email contact, mailings, etc. with the ultimate goal of developing trust and cultivating long term referral relationships.
• Schedule and complete individual, in person meetings with decision makers and influencers to understand needs, identify and resolve barriers to establishing successful partnerships and referral relationships.
• Follow up with referral sources after they have referred a patient to thank them for the referral, answer any questions and assess their satisfaction with the referral experience.
• Develop collaborative relationships with contracted payors to foster mutually beneficial connections.
• Coordinates local public relations outreach through speaking engagements, in-service trainings and other involvement in community organizations and joint marketing opportunities with allied healthcare professionals.
• Work with the clinical teams to develop and refine messaging around service offerings through all touchpoints to strengthen the brand and expand awareness of the brand.
• Provide staff training and coaching for customer service delivery, call handling and the inquiry and tracking process. Ensure effective cross-communication and collaboration with the Intake team.
• Ability to handle stressful situations and interact with others.
• Must be present during working hours at the office for in person meetings and access to a computer without violating company policy.
• Maintains a detailed customer relationship database system to document marketing strategies, referral related data, appointment history, call objectives and related notes.
• Track, monitor and report changes in the marketplace.
• Submit regular and requested reports, including weekly activity reports as directed.
• Work within a matrixed team structure to improve the overall sales/referral development and Inquiry/admission process.
• Extensive travel throughout the assigned territory
• Other duties as assigned.

Qualifications

• Associates in Marketing, Human Services, or related field or Bachelors (preferred) with the ability to obtain an AAP within the first 180 days of employment.
• Minimum of 3years successful experience in healthcare marketing and sales, preferably in behavioral healthcare.
• Proven success in direct marketing/sales and/or clinical outreach. Experienced presenting in public settings to diverse groups of individuals.
• Possesses a competent understanding of substance use disorder, recovery and trends within the industry
• Demonstrated and relevant sales / marketing experience in healthcare is a plus. Bachelor’s degree from an accredited college or university in a relevant field such as marketing, health care administration or a clinical degree preferred.
• Self-motivated with strong organization skills and attention to detail, with a strong work ethic.
• Advanced computer skills including Microsoft Office programs and CRM software.
• Ability to maintain routine records and communicate effectively, both orally and in writing.
• Self-directed with the ability to work with little supervision.
• Flexible and cooperative in fulfilling all obligations.
• Demonstrates positive and cooperative behaviors when working within a matrixed team structure.
• Ability to understand and follow oral and written directions, establish and maintain effective working relationships with partners, patients, program management, medical staff, counselors and peers.
• Satisfactory drug screen and criminal background check

Salary Range

Salary ranges from $23.00 to $26.00 an hour.

The salary of the candidate(s) selected for this role will be set based on a variety of factors, including but not limited to, experience, education, specialty and training.

BayMark offers excellent benefits

• 401K match
• Medical, Dental, Vision Insurance
• Accident Injury, Hospital Indemnity and Critical Illness Plans
• Company paid Short & Long Term Disability
• Company paid Basic Life Insurance
• Paid Time Off
• Bereavement Leave
• Flexible Sick Time
• Employee Referral Program

Total compensation goes beyond the value on the paycheck. Please consider the total compensation package by contacting us at BayMark Health Services for more information.

Here is what you can expect from us

BAART Program, a progressive substance abuse treatment organization, is committed to the highest quality of patient care in a comfortable outpatient clinic setting. Our ultimate goal is to address the physical, emotional, and mental aspects of opioid use disorder to help each of our patients achieve long-term recovery and an improved quality of life.

BAART Program is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran’s status or any other classification protected by State/Federal laws.