OU Brand Development Lead - Wellness & Digestive Health

gsknch; Sherwood (GA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Haleon is seeking a Wellness OU Brand Development Lead in Richmond, VA (Hybrid—3 days onsite per week) to drive growth opportunities by connecting local market needs with global R&D capabilities. You will scale innovation platforms, deploy assets across markets, and accelerate geo-expansion and CBEC opportunities.

The role acts as the primary bridge between Operating Units and Global R&D, ensuring local flexibility with global capabilities to maximize enterprise value creation.

Responsibilities

• Growth Strategy & Portfolio Leadership: Define and execute the technical growth strategy for OU and regional brands aligned with Wellness category priorities.
• Globalization, Scale & Asset Deployment: Deploy global innovation platforms, technologies, claims and evidence into local and regional brands.
• CBEC & Market Expansion: Enable premium innovation growth through Cross-Border E-Commerce (CBEC) and expand into new markets.
• Enterprise Leadership & Integration: Serve as the primary R&D interface between OUs and Global R&D; align stakeholders around growth priorities.
• Innovation Platform Leadership: Maximize value from existing technologies and establish scalable solutions across brands and markets.
• People & Organizational Leadership: Build and lead a high-performing team and foster cross-functional collaboration.

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Wellness OU Brand Development Lead is the R&D growth leader for OU and regional brands across the Wellness portfolio. The role is accountable for identifying, developing and scaling growth opportunities by connecting local market needs with global R&D capabilities. The position accelerates enterprise growth through the deployment of innovation platforms, technologies, claims and evidence across markets, while enabling geographic expansion, CBEC opportunities and the globalization of successful local innovations. The role serves as the primary bridge between Operating Units and Global R&D, ensuring Wellness innovation assets are deployed with speed, consistency and appropriate local flexibility to maximize enterprise value creation.

Role Summary: Connect global capabilities with local growth opportunities by deploying innovation platforms into local brands and scaling local successes globally, while accelerating geo-expansion and CBEC growth across the Wellness portfolio.

Key Responsibilities:

Growth Strategy & Portfolio Leadership

• - Define and execute the technical growth strategy for OU and regional brands aligned with Wellness category priorities.
• - Shape and prioritize the Tier 2 and Tier 3 innovation portfolio to maximize business impact and resource efficiency.
• - Identify opportunities to accelerate growth through innovation, geographic expansion, and platform deployment.
• - Drive investment decisions and portfolio choices that support long-term category growth.

Globalization, Scale & Asset Deployment

• - Deploy global innovation platforms, technologies, claims and evidence into local and regional brands.
• - Identify and scale successful local innovations across markets and geographies.
• - Lead the globalization of priority Wellness brands, technical assets and growth platforms.
• - Drive technology transfer and platform harmonization to accelerate delivery and reduce complexity.

CBEC & Market Expansion

• - Enable premium innovation growth through Cross-Border E-Commerce (CBEC).
• - Partner with APAC, China, Global and OU teams to identify and deploy scalable CBEC opportunities.
• - Ensure products, claims, evidence packages and technical assets are developed for efficient market expansion.
• - Build repeatable models that allow growth opportunities to be leveraged across multiple markets and brands.

Enterprise Leadership & Integration

• - Serve as the primary R&D interface between OUs and Global R&D.
• - Connect local growth opportunities with global technologies, capabilities and innovation platforms.
• - Align cross-functional stakeholders around growth priorities and strategic opportunities.
• - Influence enterprise decisions to maximize scale, impact and speed to value.

Innovation Platform Leadership

• - Maximize value from existing technologies, formulations, claims, dossiers and evidence packages.
• - Establish scalable technical solutions that can be deployed across multiple brands and markets.
• - Balance standardization with local market needs to accelerate growth while maintaining flexibility.
• - Drive enterprise-wide reuse of innovation assets to improve efficiency and impact.

People & Organizational Leadership

• - Build and lead a high-performing team focused on growth, agility and enterprise thinking.
• - Develop organizational capabilities required to deliver future Wellness growth ambitions.
• - Foster strong collaboration across Commercial, Medical, Regulatory, Quality, Supply Chain and R&D teams.
• - Champion an externally connected and consumer-focused innovation culture.

Critical Success Measures

• - Success in the role will be demonstrated through:
• - Delivery of Tier 2 and Tier 3 innovation growth targets.
• - Successful deployment of innovation platforms across multiple brands and markets.
• - Acceleration of geographic expansion and CBEC opportunities.
• - Increased reuse of technical assets, claims and evidence packages across the portfolio.
• - Growth generated through globalized local innovations and local deployment of global technologies.
• - Strong organizational capability, talent development and stakeholder engagement.

Location: Richmond, VA (Hybrid - 3 days onsite per week)

Why you? Basic Qual