OTR Marketing Manager

Bridgestone Americas; Nashville (TN); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Onboarding program

Mentorship opportunities

CSR activities

Global team environment

Work-life balance

Inclusive culture

Job summary

Bridgestone Americas, Inc. is seeking a Marketing Manager to drive Off the Road (OTR) marketing initiatives. You will lead product positioning, launch strategies, and sales enablement across a matrix organization. Strong B2B experience and agency management are essential.

In this role, you will develop compelling collateral, coordinate events, and partner with global and regional teams to translate insights into impactful campaigns that support growth and market presence.

Qualifications

• Bachelor’s degree with 6+ years of B2B marketing experience.
• Master’s degree with 4+ years of marketing leadership experience (preferred).
• Strong business acumen linking marketing activity to sales growth.
• Cross-functional leadership and stakeholder management skills.
• Excellent communication, presentation, and negotiation abilities.
• Experience managing multiple agency partners, timelines and priorities.

Responsibilities

• Execute a clear product go-to-market strategy with value propositions, positioning, messaging and launch plans.
• Create and manage sales collateral—sheets, decks, brochures, presentations and launch materials.
• Analyze demand trends, sales performance, market shifts, customer behavior and channel dynamics to refine marketing strategies.
• Lead planning and execution for global and regional tradeshows and conferences.
• Support national and dealer meetings and events to ensure consistent messaging and brand representation.
• Collaborate with Marketing COE to shape brand strategy across media, digital, PR and training.
• Support training initiatives through webinars and knowledge materials.
• Coordinate with external agencies and internal partners to deliver marketing and sales enablement with quality.
• Build KPIs to evaluate launches and campaigns and manage budgets and timelines.

Skills

Go-to-market strategy

Product positioning

Sales enablement

Cross-functional leadership

Market insights

Budget management

Project management

Communication

Education

Bachelor’s degree in marketing or related field

Master’s degree in marketing or business (preferred)

Job description

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Job Category

Sales, Marketing & Product Management

Position Summary

The Marketing Manager is responsible for leading marketing activities that support the Off the Road (OTR) business objectives. This role develops and advances product positioning, messaging, launch strategies, and sales enablement tools that strengthen market presence and drive performance and business results. The position requires strong cross functional leadership, disciplined project management, and the ability to translate complex product and market insights into clear, compelling marketing strategies. The ideal candidate brings deep B2B experience, agency partnership expertise, and a proven ability to execute high impact product launches within a matrixed organization.

Responsibilities

• Execute a clear product go-to-market strategy, including value propositions, product positioning, messaging frameworks, and launch strategies that translate product features, technical details, and customer insights into clear, compelling value propositions to drive business objectives.

• Create and manage sales collateral including product sheets, sales decks, brochures, customer presentations, merchandise and launch materials that support sales effectiveness.

• Apply insights gathered from demand trends, sales performance, market share shifts, customer behavior, and channel dynamics to sharpen marketing strategies and product launches to drive business objectives.

• Lead planning, project management and execution for global and regional tradeshows and conferences.

• Support National Sales Meetings, Strategic Dealer Meetings, customer events, and other business‑critical engagements to ensure consistent messaging and strong brand representation.

• Partner with the Marketing COE to shape integrated brand strategy, positioning, and marketing themes across media, digital, PR, and training strategies that drive awareness, consideration, and purchase intent.

• Support internal and external training initiatives through webinars, product knowledge resources, and education materials that strengthen product understanding.

• Manage external agencies and internal partners to deliver marketing, brand, event, and sales enablement work with high quality and consistency.

• Build and track KPIs to evaluate the effectiveness of product launches, including execution of marketing campaigns, events, sales tools, and communications.

• Manage assigned budgets, timelines, forecasts, agency deliverables and execution plans with discipline and accuracy.

Minimum Qualifications

• Bachelor’s degree with 6+ years of experience, or Master’s’ Degree with 4+ years of experience
• Strong business acumen with the ability to connect marketing activity to sales growth and business results.
• Strong B2B marketing experience, including channel, field sales, and customer dynamics.
• Strong cross-functional leadership skills with the ability to influence without direct authority.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to manage multiple agency partners, internal functions, meetings, timelines, and priorities.
• Strong project management discipline with a bias for execution and operational excellence.

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they feel safe bringing their chosen version of themselves to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• An effective and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider all individuals for employment based on their unique merit and without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.