OTP - Business Development Representative (Northeast)

BayMark Health Services, Inc.; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

BayMark Health Services, Inc. in Boston, MA is seeking a Full Time OTP Business Development Representative to drive regional growth through targeted outreach, referral development, and community engagement.

The role requires up to 75% travel and collaboration with marketing, operations, and clinical teams. You will build and maintain referral networks, reactivate previously discharged patients, and track performance to meet program expansion goals while ensuring HIPAA compliance and high partner

Qualifications

• 2–3 years of sales or business development experience (healthcare preferred).
• Strong communication, follow-up, and relationship management skills.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates professionalism and BayMark representation.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Valid driver’s license and driving record.

Responsibilities

• Develop and execute regional business development plan aligned with growth goals.
• Identify market opportunities and referral trends to support expansion.
• Support new program launches with targeted outreach and activation.
• Monitor capacity and align outreach with admissions availability.
• Track referral sources, conversion trends, and outreach effectiveness.
• Travel within assigned territory up to 75%.

Skills

Communication

Relationship management

Sales / business development

Healthcare knowledge

HIPAA compliance understanding

Education

Bachelor’s degree preferred

Job description

Description Full Time – OTP Business Development Representative

Description Full Time – OTP Business Development Representative

A Business Development Representative (BDR) reports directly to the Senior VP, Operations and works closely under the guidance of the marketing department leadership personnel. The BDR is responsible for creating, updating, and executing a strategic marketing and referral development plan for their assigned program. This role is accountable for traveling up to 75% and marketing all relevant services within their territory through consistent field presence, outreach, and community engagement.

The BDR drives patient growth by building and maintaining referral relationships through face-to-face meetings with healthcare providers, attending networking events, hosting lunches, dinners, and educational sessions, and representing the organization at community events. In addition to generating new referrals, the BDR also supports patient reactivation efforts, engaging previously discharged or inactive patients to re-enter care through structured outreach and collaboration with clinical teams.

Based in Boston, MA and requires 75% travel

Responsibilities:

Business Development & Growth

• Develop and execute a regional business development plan aligned with BayMark and business line strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.

Referral Network Development & Account Management

• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
• Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth.
• Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).

Patient Engagement & Reactivation

• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care.
• Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.

Community Outreach & Engagement

• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and recovery organizations.
• Represent BayMark and associated brands at community and professional events and conferences.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.

Internal Collaboration

• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
• Lead and participate in team calls and meetings, sharing outreach insights and recommendations.
• Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.

Reporting & Performance Tracking

• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools.
• Monitor and report referral-to-admission conversion rates and identify improvement opportunities.
• Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met.
• Present updates during performance review meetings on regional growth and referral trends.

Other Duties

• Travel within assigned territory up to 75%; overnight travel may be required.
• Perform other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree preferred.
• 2–3 years of successful sales or business development experience (healthcare preferred).
• Strong communication, follow-up, and relationship management skills.
• Proven ability to achieve measurable growth goals.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Professional representation of BayMark Health Services.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates understanding and compliance with federal and state laws including:
• Federal Anti-Kickback Statute (42 U.S.C. 1320a–7b)
• Eliminating Kickbacks in Recovery Act (18 U.S.C. 220)
• False Claims Act (31 U.S.C. 3729–3733)
• Civil Monetary Penalties Law (42 U.S.C. 1320a–7a)
• HIPAA marketing provisions (45 C.F.R. 164.501)
• Valid driver’s license with acceptable driving record.
• Ongoing MVR verification per policy F&A-115.
• Satisfactory references.

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