OTC Brand Launch Lead — National Growth & P&L

Carl Zeiss Vision, Inc.; Princeton (NJ); On-site; USD 94,200 - 117,700; Full time

Benefits offered by this job

Medical plans

Vision & dental coverage

401(k) matching

Employee assistance programs

Vacation and sick pay

Job summary

Carl Zeiss Vision, Inc. is seeking a Senior Brand Manager for OTC Brand Launch in Princeton, NJ. This role is pivotal in leading the U.S. commercialization of a new ZEISS brand extension, owning the go-to-market strategy across various channels. The ideal candidate should have 8+ years of experience in consumer health marketing, strong omnichannel strategy skills, and proven success in product launches. The compensation ranges from $94,200 to $117,700 annually, with various benefits including medical plans and vacation pay.

Qualifications

• Minimum 8 years’ experience in CPG, OTC or regulated consumer-health marketing.
• Demonstrated ability to own P&L and lead cross-functional teams.
• Experience in planning and budgeting, including financial business cases.

Responsibilities

• Own the go-to-market strategy, demand generation and financial performance.
• Manage P&L, forecasting and financial performance tracking.
• Execute integrated campaigns and support retail promotions/events.

Skills

Product launch experience

Omnichannel media strategy

Project management

Excellent communication skills

Cross-functional team leadership

Education

Bachelor’s degree in a related field

MBA preferred

Job description

Carl Zeiss Vision, Inc. is seeking a Senior Brand Manager for OTC Brand Launch in Princeton, NJ. This role is pivotal in leading the U.S. commercialization of a new ZEISS brand extension, owning the go-to-market strategy across various channels. The ideal candidate should have 8+ years of experience in consumer health marketing, strong omnichannel strategy skills, and proven success in product launches. The compensation ranges from $94,200 to $117,700 annually, with various benefits including medical plans and vacation pay.