Optimization Expert

Thryv; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Remote first

Wellness program

401(k) plan

Tuition assistance

Paid time off

Job summary

Thryv is seeking a paid search specialist to own and optimize campaigns across Google Ads, Microsoft Ads, and other lead platforms to drive growth. You’ll influence revenue, efficiency, and acquisition by ensuring spend is measurable and optimized.

The role requires 2+ years of related experience, strong analytical skills, and the ability to manage multiple accounts and budgets. This is a remote-first position with travel <5% and competitive benefits.

Qualifications

• Bachelor's degree or international equivalent is required.
• 2+ years of related experience is required.
• 5+ years of related experience is preferred.
• Deep knowledge of bidding strategies (tCPA, tROAS, Max Conversions).
• Strong analytical and optimization mindset with creative problem solving.
• Excellent written and verbal communication skills with strong grammar.
• Experience managing multiple accounts and budgets with organization and detail.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older and complete pre-employment screening.

Responsibilities

• Owns and optimizes Google Ads campaigns and other lead platforms (Search, Performance Max, Display, YouTube, Local, Demand Gen).
• Structures accounts for scalability, Quality Score improvement, and efficiency.
• Continuously optimizes bids, budgets, keywords, audiences, and creatives; writes and tests ad copy.
• Manages search terms, match types, negative keywords, and bid strategies to control CPA and ROAS.
• Partners with web/UX teams to align ads with landing pages and conversions.
• Stays current on Google Ads updates, betas, and policy changes.
• Ensures accurate conversion tracking using Google Ads, GA4, and Google Tag Manager; monitors trends.
• Produces clear performance reporting tied to business outcomes and validates data integrity.

Skills

Bidding strategies

Analytical mindset

Communication skills

Multi-account management

Attention to detail

Travel availability

Education

Bachelor's degree or international equivalent

Tools

Google Ads

GA4

Google Tag Manager

Job description

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role owns and optimizes performance across Google Ads, Microsoft Ads, and other lead generating platforms to drive efficient, scalable growth. This role is accountable for paid search strategy, execution, optimization, and performance outcomes, ensuring ad spend translates into measurable business results. This role directly influences revenue growth, marketing efficiency, and customer acquisition performance by ensuring Google Ads investment is intentional, optimized, and measurable.

Responsibilities

• Builds, manages, and optimizes Google Ads campaigns and other lead generating platforms (Search, Performance Max, Display, YouTube, Local, Demand Gen).
• Structures accounts for scalability, Quality Score improvement, and performance efficiency.
• Continuously optimizes bids, budgets, keywords, audiences, and creatives. Writes, tests, and optimizes ad copy and ad assets.
• Manages search terms, match types, negative keywords, and bid strategies to control CPA and ROAS.
• Partners with web/UX teams to align ads with landing pages and conversion paths.
• Stays current on Google Ads updates, betas, and policy changes.
• Ensures accurate conversion tracking using Google Ads, GA4, and Google Tag Manager. Monitors performance trends and identifies optimization opportunities.
• Produces clear, actionable performance reporting tied to business outcomes. Validates attribution and data integrity across campaigns.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• 2+ years of related experience, required.
• 5+ years of related experience, preferred.
• Deep industry knowledge of bidding strategies (tCPA, tROAS, Max Conversions).
• Strong analytical and optimization mindset with the ability to think creatively and innovatively, developing new insights for various situations and solutions.
• Excellent communication skills, both written and verbal, with the ability to articulate clearly using excellent grammatical, spelling, and proofreading skills.
• Experience managing multiple accounts and budgets with strong organization and time management skills and attention to detail.
• Ability to translate performance data into clear, practical recommendations to optimize results.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv , we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed.We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $60,000 to $80,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.