Senior Digital Planner & Cross-Channel Media Strategist

O.H. Partners; Phoenix (AZ); On-site; USD 85,000 - 120,000; Full time

Job summary

O.H. Partners is seeking a Senior Digital Planner Buyer to lead strategic digital media planning and buying across display, video, paid social, SEM, and programmatic for assigned clients.

The role requires hands-on expertise and the ability to integrate traditional channels like TV and radio into fully cross-channel campaigns. Responsibilities include building integrated strategies, market research, and data-driven decision making.

Qualifications

• Advanced proficiency with digital media platforms including Google Ads, Google Analytics, and Google Campaign Manager.
• Hands-on experience with paid social advertising platforms (e.g. Meta, TikTok, LinkedIn) and programmatic buying tools.
• Working knowledge of traditional media planning and buying (TV, radio, OTT).
• Proficiency with MacOS, Excel, Word and PowerPoint.
• Public speaking and presentation skills.
• Excellent organizational, verbal and written communication skills.
• Strong math skills, with data interpretation.
• Positive outlook and team player mentality.
• Foster strong relationships with key media partners.
• Collaborate with multiple internal and external stakeholders.

Responsibilities

• Lead strategic digital media planning and buying across display, video, paid social, SEM, and programmatic, managing sizable budgets.
• Build integrated campaign strategies that include traditional channels alongside digital tactics.
• Perform market research to identify optimal channel mix and delivery methods.
• Use data and analytics to inform planning, targeting, and budget decisions.

Skills

Digital media planning

Google Ads

Google Analytics

Google Campaign Manager

Paid social platforms

Programmatic buying

Traditional media knowledge

MacOS/Excel/PowerPoint

Public speaking

Communication skills

Data interpretation

Team player

Stakeholder collaboration

Education

Bachelor's degree in Advertising/Marketing

Tools

Google Campaign Manager

Google Tag Manager

Meta Events Manager

Advantage

Job description

O.H. Partners is seeking a Senior Digital Planner Buyer to lead strategic digital media planning and buying across display, video, paid social, SEM, and programmatic for assigned clients.

The role requires hands-on expertise and the ability to integrate traditional channels like TV and radio into fully cross-channel campaigns. Responsibilities include building integrated strategies, market research, and data-driven decision making.