OOH Activation Lead (Temp) - Creative Outdoor Campaigns

Noble People; New York (NY); On-site; USD 120,000 - 135,000; Full time

Job summary

Noble People in New York is seeking an Associate Director, Activation, OOH to lead local outdoor campaigns from strategy through optimization. You will oversee planning, budgets, vendor relations, and cross‑functional collaboration to meet client goals.

The role requires at least 5 years in media planning and buying, with a focus on out-of-home in an agency setting, plus strong leadership and negotiation skills. Masters is a plus.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Master’s degree is a plus.
• At least 5 years of experience in media planning and buying, with a focus on out-of-home, preferably within an advertising or media agency.
• In-depth knowledge of the out-of-home marketplace across top DMAs.
• Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients.
• Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment.
• Strong negotiation skills to secure favorable media rates and placements.
• Familiarity with media research tools and industry trends.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Passion for the media industry and staying up-to-date with industry trends.

Responsibilities

• Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences.
• Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets.
• Oversee the production and execution of outdoor campaigns, including experiential activations.
• Collaborate with internal teams to ensure cohesive campaign execution.
• Build and maintain strong relationships with media vendors and negotiate favorable rates.
• Provide guidance and mentorship to a team of media planners and buyers.
• Prepare and present reports on campaign performance with optimization insights.
• Stay informed about industry trends to identify opportunities for local activation.

Skills

Media planning

Media buying

Leadership

Negotiation

Communication

Presentation

Education

Bachelor's degree in Marketing/Advertising/Communications

Master's degree (preferred)

Tools

Media research tools

Job description

Noble People in New York is seeking an Associate Director, Activation, OOH to lead local outdoor campaigns from strategy through optimization. You will oversee planning, budgets, vendor relations, and cross‑functional collaboration to meet client goals.

The role requires at least 5 years in media planning and buying, with a focus on out-of-home in an agency setting, plus strong leadership and negotiation skills. Masters is a plus.