Onsite Qualitative Research Lead: Storytelling & Moderation

MarketOnce; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

401k with company contribution

Office in Boston/Denve r with commuter

Job summary

MarketOnce is seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate interviews and focus groups, analyze transcripts and video, and report results with an emphasis on storytelling.

You will collaborate with senior leaders across Custom Research and Marketing Sciences, translating client objectives into effective research designs and leading vendor relationships to deliver compelling insights onsite at our Boston or Denver offices.

Qualifications

• 5+ years of qualitative research experience with a successful project track record.
• Portfolio of discussion guides, videos and reports ( confidentiality optional ).
• Ability to translate business objectives into creative qualitative designs.
• Mastery of moderation with projective techniques and visual exercises.
• Strong client handling, presentation, and storytelling skills.
• Proficient in organizing multiple projects in fast-paced environments.

Responsibilities

• Design qualitative studies across diverse industries.
• Develop discussion guides and moderating in‑depth interviews and focus groups.
• Analyze and synthesize transcripts and video to extract insights.
• Report findings with a storytelling focus in PPT and memos.
• Manage vendors, facilities, and participant recruitment against specs.
• Lead client debriefs and present insights to stakeholders.
• Develop client webinars and contribute to thought leadership.

Skills

Qualitative research

Moderation mastery

Storytelling

PowerPoint proficiency

Client communication

Project management

Tools

Transcription tools

Video analysis tools

Qualitative analysis software

Job description

MarketOnce is seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate interviews and focus groups, analyze transcripts and video, and report results with an emphasis on storytelling.

You will collaborate with senior leaders across Custom Research and Marketing Sciences, translating client objectives into effective research designs and leading vendor relationships to deliver compelling insights onsite at our Boston or Denver offices.