On-Site Real Estate Marketing Specialist

Oracle City Homes; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Oracle City Homes is seeking a creative, highly organized On-Site Marketing Specialist to support marketing, branding, and sales initiatives for new-construction communities.

The role focuses on increasing brand awareness, generating qualified buyer and Realtor leads, and providing the Sales Team with marketing resources to drive traffic and home sales. A strong blend of digital marketing, content creation, and relationship-building is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, Real Estate, or related field.
• 3–5+ years of marketing experience in residential real estate or related industry.
• Experience developing digital marketing and lead-generation campaigns.
• Strong graphic design and content-creation capabilities.
• Proficiency with Adobe Creative Suite and Canva.
• Experience managing business social media accounts, particularly Instagram, Facebook, and LinkedIn.
• Experience with Meta Business Suite, Google Ads, email marketing platforms, CRM systems is highly preferred.
• Experience with photography, videography, Reels, and short-form video content is a strong plus.
• Strong copywriting, proofreading, and visual storytelling skills.
• Understanding of residential real estate marketing and the new-home buyer journey is strongly preferred.
• Strong analytical skills with the ability to monitor marketing KPIs and campaign performance.

Responsibilities

• Develop and execute marketing campaigns designed to generate qualified leads, increase community traffic, and support new-home sales.
• Manage digital marketing initiatives across social media, email, website, paid advertising, and other lead-generation channels.
• Create and maintain marketing campaigns for new communities, inventory homes, model homes, incentives, grand openings, and other sales initiatives.
• Assist with paid advertising campaigns across platforms such as Meta, Google, and other relevant digital channels.
• Monitor campaign performance, website traffic, social engagement, lead generation, and conversion metrics.
• Prepare regular marketing performance reports and recommend adjustments based on results.
• Collaborate with the Sales Team to evaluate lead quality, follow-up activity, conversion trends, and campaign effectiveness.

Skills

Digital marketing

Lead generation

Graphic design

Content creation

Social media management

Copywriting

Brand management

Photography/videography

Analytics

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

Job description

Oracle City Homes is seeking a creative, highly organized On-Site Marketing Specialist to support marketing, branding, and sales initiatives for new-construction communities.

The role focuses on increasing brand awareness, generating qualified buyer and Realtor leads, and providing the Sales Team with marketing resources to drive traffic and home sales. A strong blend of digital marketing, content creation, and relationship-building is required.