Omnichannel Promotions Traffic Lead

ADUSA Corporate Support; Hyattsville (MD); Hybrid; USD 42,000 - 63,000; Full time

Job summary

Ahold Delhaize USA is seeking a Coordinator II, Traffic to coordinate end-to-end workflow for customer-facing promotional offers across digital and traditional channels. You will liaise with Marketing, Merchandising, Loyalty, Creative Services, Digital Product, and Operations to ensure timely, accurate offer launches.

The role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced retail marketing environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent work experience.
• 2-4 years of experience in marketing operations, project coordination, traffic management, campaign execution, or a related field.
• Experience working within a retail, grocery, eCommerce, loyalty, or omnichannel marketing environment preferred.
• Strong project coordination and organizational skills.
• Exceptional attention to detail and commitment to execution accuracy.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong verbal and written communication skills.
• Ability to collaborate effectively across cross-functional teams.
• Proficiency with Microsoft Office Suite, particularly Excel, PowerPoint, and Teams.
• Experience with project management or workflow tools (e.g., Workfront, Asana, Jira, Monday.com, Smartsheet, or similar).
• Ability to work independently while managing competing priorities.

Responsibilities

• Coordinate the intake, prioritization, routing, and execution of promotional offer requests across omnichannel marketing programs.
• Maintain offer calendars, production schedules, project trackers, and workflow management tools.
• Monitor milestone completion and proactively identify risks to timelines, deliverables, and launch readiness.
• Ensure all stakeholders are informed of project status, dependencies, and key deadlines.
• Facilitate communication between Marketing, Creative, Merchandising, Loyalty, Pricing, eCommerce, and other cross-functional teams throughout the offer development lifecycle.
• Support the setup, validation, and distribution of promotional offers across multiple customer touchpoints, including Email, Mobile App, Website, Digital Coupons, Loyalty Programs, Paid Media, In-Store Marketing Channels.
• Review offer submissions for completeness, accuracy, and compliance with established standards.
• Coordinate quality assurance activities and ensure corrections are addressed prior to launch.
• Assist in troubleshooting offer delivery issues and support resolution efforts with appropriate business partners.
• Identify workflow efficiencies and recommend process improvements that enhance speed, quality, and execution accuracy.
• Develop and maintain standard operating procedures, documentation, and training materials.
• Participate in post-campaign reviews to identify lessons learned and opportunities for process optimization.
• Support testing and implementation of new marketing technologies and offer delivery capabilities.
• Prepare routine reports on workflow volume, project status, launch performance, and key operational metrics.
• Analyze trends related to campaign execution, deadlines, and issue resolution.
• Support leadership with data collection and insights to improve team performance and effectiveness.

Skills

Project coordination

Attention to detail

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Excel

PowerPoint

Teams

Workfront

Asana

Jira

Monday.com

Smartsheet

Job description

Ahold Delhaize USA is seeking a Coordinator II, Traffic to coordinate end-to-end workflow for customer-facing promotional offers across digital and traditional channels. You will liaise with Marketing, Merchandising, Loyalty, Creative Services, Digital Product, and Operations to ensure timely, accurate offer launches.

The role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced retail marketing environment.