Omnichannel Media Strategy Lead

BLR Holdings, Inc.

California (MO)

On-site

USD 48,000 - 62,000

Full time

6 days ago

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Benefits offered by this job

Comprehensive benefits

401(k) plan

Weekly paychecks

Job summary

Cella by randstad digital in Universal City, California is seeking a contract-level media leader to drive cross-platform storytelling and strategic media investments across broadcast, digital, and streaming properties. You will shape omnichannel plans, oversee budgets, and partner with cross-functional teams to maximize audience reach and ROI.

The role emphasizes data-driven briefs, analytics-driven channel optimization, and executive-ready presentations.

Qualifications

5+ years of strategic media planning and buying across digital, broadcast, and streaming.
Bachelor's degree with strong presentation skills.
Experience with ad servers, DSPs, SSPs, and data providers.
Ability to translate analytics into actionable growth.

Responsibilities

Lead end-to-end omnichannel media strategies and investments to maximize audience engagement and drive campaign ROI across digital and traditional platforms.
Formulate strategic media briefs, data-driven proposals, and executive recap presentations to align cross-functional leaders and agency partners around business goals.
Harness analytics, viewing measurement, and audience research to inform channel mix optimization and continuous campaign performance enhancements.
Oversee cross-functional execution processes to ensure seamless asset delivery, workflow efficiency, and precise financial budget tracking.