Global Marketing Manager, Oncology

GSK plc; Pennsylvania; Hybrid; USD 140,000 - 210,000; Full time

Job summary

GSK plc is seeking a Global Marketing Senior Manager to shape global commercial strategy for an oncology asset, initially focusing on Small Cell Lung Cancer. You will lead global marketing programs, collaborate with regional teams, medical, access, insights, and external agencies to drive strategy and execution.

The role involves launching readiness, KPI analysis, and cross-functional collaboration to optimize campaigns and resource allocation, with travel up to 25% as needed.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience developing and executing omnichannel HCP and/or patient campaigns.
• Proven ability to lead cross-functional, matrixed teams and influence without direct authority.

Responsibilities

• Develop and implement global marketing campaigns based on insights and KPIs.
• Lead global HCP stakeholder initiatives for Congress with cross-functional teams.
• Drive launch readiness across LOCs and ensure adherence to timelines.
• Manage agency relationships and budgets for strategic initiatives.
• Coordinate briefs for marketing tactics and oversee end-to-end project management.

Skills

Omnichannel marketing

Cross-functional leadership

Data analytics

Campaign measurement

Education

Bachelor's degree

MBA or related

Tools

CRM systems

Digital analytics tools

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

The Global Marketing Senior Manager is responsible for contributing to the development and implementation of the global commercial strategy and tactical plan for an asset being studied across Solid Tumours, with Small Cell Lung Cancer anticipated to be the first indication launch. You will lead global marketing programs that shape strategy, drive execution, and measure impact. You will work closely with cross-functional partners across global and regional teams, medical, access, insights, analytics, and external agencies.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Provide input to the strategic and operational business plan, develop and deliver global marketing campaigns built on key customer/consumer and competitive insights, ensuring full engagement with co create countries
• Leading the identification, development, and execution of key HCP stakeholder initiatives for congress in partnership with cross functional team members globally, regionally and at LOC level
• Drive/support best-in-class launch readiness across all LOCs
• Partner with key LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analysed and track for quick course correction if needed.
• Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome in support of LOC decisions making.
• Manage partner agency relationships, workflow, and related expense budgets.
• Agency of record management/interactions for strategic and promotional initiatives that support brand strategy.
• Budget management ensuring clear overview of spend allotment and maximization of resources.
• Coordinate briefs for marketing tactics and oversee project management end to end.
• Partner cross-functionally and with external partners to define KPIs and analyse performance of key commercial programs on an ongoing basis.
• Facilitate best practice sharing and implement key insights and course correction plan from different markets based on campaign insights/metrics.
• Risk management assessment to identify potential risks for performance and trust pillars; where required, ensure impactful mitigation in place.

Basic Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 or more years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience developing and executing omnichannel HCP (healthcare professional) and/or patient campaigns.
• Proven ability to lead cross-functional, matrixed teams and to influence without direct authority.
• Strong analytical skills with experience using insights and data to set KPIs and measure campaign performance.
• Willingness and ability to travel domestically and internationally up to 25% as business needs require.

Preferred Qualifications

• Advanced degree such as MBA, MPH, PhD or related postgraduate qualification.
• Experience in oncology or another specialty therapeutic area.
• Experience in product launch planning and lifecycle management.
• Familiarity with CRM, campaign measurement platforms, and digital analytics tools.
• Experience managing agencies, speaker programs, and global/local alignment processes.
• Prior work in a global matrix environment with experience adapting strategy across regions.

Working model

This role is hybrid. You will regularly work on-site as agreed with your hiring manager, with a mix of remote time for focused work.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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