Omnichannel Growth & Experience Lead

Altria Group, Inc.

Richmond (VA)

Hybrid

USD 120,000 - 173,000

Full time

14 days+

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Benefits offered by this job

Flexible work options

Paid time off & holidays

401(k) matching

Deferred Profit Sharing

Professional development stipends

Parental and bonding leave

Job summary

Altria Client Services in Richmond, VA is seeking an Omnichannel Marketing Manager to lead integrated activation plans across owned, earned, and paid channels. You will partner with cross-functional teams, agencies, and channel owners to deliver coordinated programs that enhance the consumer experience and meet business objectives.

The starting salary is based on experience and qualifications, with a salary range of $119,600.00 - $173,450.00.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of experience in marketing, brand management, customer experience, marketing operations, omnichannel marketing, or related disciplines.
Experience developing and executing integrated marketing programs across multiple channels and consumer touchpoints.
Demonstrated success managing complex, cross-functional initiatives involving multiple stakeholders and competing priorities.
Experience working with agencies, external partners, and internal cross-functional teams.
Strong project management, organizational, and stakeholder management skills.
Ability to influence and build alignment across diverse teams and functions.
Experience developing marketing plans, activation calendars, and execution roadmaps.
Strong analytical and problem-solving skills with the ability to use performance data and consumer insights to inform decisions.
Excellent written, verbal, and presentation communication skills.
Familiarity with digital marketing, CRM, media, customer engagement channels, and marketing technology platforms.
Experience leveraging consumer data, analytics, and performance metrics to optimize marketing effectiveness and consumer engagement.

Responsibilities

Develop and execute integrated omnichannel marketing strategies that align brand objectives, business priorities, and consumer insights.
Translate marketing goals into connected communication plans that deliver consistent experiences across channels and consumer touchpoints.
Partner with brand teams and channel leaders to identify opportunities to improve engagement, optimize marketing performance, and enhance customer journey.
Serve as a central point of coordination across stakeholders, agency partners, and internal teams to ensure alignment of objectives, timelines, and deliverables.
Facilitate planning sessions, working teams, and governance forums to support cross-functional collaboration and decision-making.
Establish clear roles, responsibilities, communication plans, and execution processes across integrated marketing initiatives.
Lead the development and management of activation calendars, project plans, and execution roadmaps for complex marketing programs.
Coordinate cross-channel campaign execution to help ensure initiatives launch accurately, on schedule, and within budget.
Identify risks, dependencies, resource needs, and potential barriers to execution while proactively developing solutions.
Partner with agency teams and external partners to deliver integrated campaigns that align with business objectives and omnichannel strategies.
Coordinate collaboration across creative, media, digital, CRM, consumer engagement, and experiential marketing partners.
Monitor campaign and program performance by tracking key metrics, business outcomes, and consumer engagement trends.
Develop reporting and executive-level updates that provide visibility into program performance, opportunities, and recommendations.
Partner with analytics teams to identify actionable insights and support data-driven decision-making and continuous improvement.