Salesforce Marketing Cloud Specialist for Personalization

Yamaha Motor Finance Corporation; Kennesaw (GA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Ability to borrow Yamaha product

Job summary

Yamaha Motor Corporation, USA seeks a Salesforce Marketing Specialist to support the Digital Transformation team. You will configure the platform, manage data, test, and document in Salesforce Marketing Cloud Engagement and Personalization.

The role focuses on building foundational skills while delivering measurable personalization across channels. Responsibilities include developing campaigns, managing audiences, monitoring metrics, and collaborating across marketing, product, analytics, and

Qualifications

• Bachelor’s Degree in Information Science, Computer Science or related field.
• 2-4+ years of experience in digital marketing, data & segmentation implementation or marketing technology.
• Relevant certifications, such as Salesforce Business Analyst, Salesforce Cloud Administrator, or Salesforce Cloud Consultant Certification(s).
• Exposure to / experience with website development and Marketing Automation.

Responsibilities

• Develop and deploy email marketing and personalization campaigns using Salesforce Marketing Cloud Engagement and Personalization based on provided creative assets and content.
• Build and manage audience segmentation using data from Salesforce Data 360.
• Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization.
• Collaborate cross-functionally with marketing, product, analytics and data teams to prioritize and measure email marketing and personalization initiatives and define success metrics.
• Implement and configure Salesforce Marketing Cloud Personalization to deliver real-time, personalized experiences across web and digital channels.
• Integrate MCP with Salesforce Data 360 and digital analytics to activate unified, event-driven customer profiles for personalization initiatives.
• Ensure personalization efforts are measurable, scalable, and aligned to privacy and consent standards.
• Capture and organize business requirements, translating stakeholder needs into actionable platform configurations and campaign specifications.
• Contribute to the long-term marketing technology roadmap and personalization maturity model.

Skills

Salesforce Marketing Cloud

Campaign management

Data segmentation

Cross-functional collaboration

Documentation

Education

Bachelor’s Degree in Information Science, Computer Science or related field

Tools

Salesforce Marketing Cloud Engagement

Salesforce Marketing Cloud Personalization

Salesforce Data 360

MCP / Interaction Studio

Job description

Yamaha Motor Corporation, USA seeks a Salesforce Marketing Specialist to support the Digital Transformation team. You will configure the platform, manage data, test, and document in Salesforce Marketing Cloud Engagement and Personalization.

The role focuses on building foundational skills while delivering measurable personalization across channels. Responsibilities include developing campaigns, managing audiences, monitoring metrics, and collaborating across marketing, product, analytics, and