Omni-Channel Media Strategist

The Home Depot, Inc.; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Home Depot, Inc. seeks an experienced Manager, Media to oversee traditional and digital investments for national and regional advertising, shaping omni-channel strategy across the enterprise.

You will collaborate with stakeholders to understand goals, manage budgets, and direct agency planning for cohesive marketing plans. You will analyze trends, drive results, and lead cross-functional teams while ensuring effective measurement, reporting, and actionable insights that optimize performance

Qualifications

• 5+ years of experience in media or omni-channel planning.
• Master's Degree required.
• Experience coordinating across multiple stakeholders and teams.

Responsibilities

• Budget management and stewardship of omni-channel investments.
• Partner with omni-channel partners and stakeholders to develop channel recommendations.
• Direct media agency planning and/or supervise direct reports on omni-channel plans.
• Support analysis of channel performance and incorporate learnings into future planning.
• Build and maintain relationships with key stakeholders across the enterprise.
• Test and learn new omni-channel trends to enhance customer experiences and drive business results.

Skills

Omni-channel planning

Agency planning/buying

Leadership

Cross-functional collaboration

Excel

PowerPoint

Education

Master's Degree

Tools

Media analytics tools

Job description

The Home Depot, Inc. seeks an experienced Manager, Media to oversee traditional and digital investments for national and regional advertising, shaping omni-channel strategy across the enterprise.

You will collaborate with stakeholders to understand goals, manage budgets, and direct agency planning for cohesive marketing plans. You will analyze trends, drive results, and lead cross-functional teams while ensuring effective measurement, reporting, and actionable insights that optimize performance