Omni-Channel Digital Marketing Lead (SEO/SEM, Analytics)

Security Finance; Spartanburg (SC); On-site; USD 55,000 - 85,000; Full time

Job summary

Security Finance is seeking a seasoned digital marketing professional in Spartanburg to manage multiple omni-channel campaigns, optimize SEO/SEM, and maintain company websites via CMS. You will analyze data, generate reports, and collaborate with external vendors.

The role requires 3-5 years of digital marketing experience, CMS proficiency, and strong copywriting skills. Knowledge of Spanish is a plus, with a focus on creative, compliant marketing across channels.

Qualifications

• 3-5 years of digital marketing experience.
• Experience using content management systems.
• Extensive knowledge of SEO and SEM.
• High level of creativity and ability to manage projects for digital mediums.
• Experience working with various marketing vendor agencies.
• Strong written and verbal communication skills with copywriting and proofreading ability.
• Ability to communicate in Spanish a plus.

Responsibilities

• Maintains company websites using a content management system.
• Monitors and optimizes SEO/SEM marketing initiatives, including campaigns and optimization.
• Executes omni-channel digital marketing campaigns across print, search, social, display, website, email, texting and mobile app.
• Collects and analyzes data; reports outcomes of digital marketing efforts.
• Generates and analyzes reporting using Google Analytics and other tools.
• Oversees design and delivery of marketing materials compliant with regulations.
• Coordinates with third-party vendors/agencies to ensure results.
• Assists with additional marketing functions.

Skills

Digital marketing

SEO/SEM

CMS management

Content creation

Copywriting

Spanish language (optional)

Education

Bachelor’s degree in Marketing or related field

Bachelor’s degree or equivalent experience

Tools

Adobe Creative Suite

Google Analytics

MS Office

Job description

Security Finance is seeking a seasoned digital marketing professional in Spartanburg to manage multiple omni-channel campaigns, optimize SEO/SEM, and maintain company websites via CMS. You will analyze data, generate reports, and collaborate with external vendors.

The role requires 3-5 years of digital marketing experience, CMS proficiency, and strong copywriting skills. Knowledge of Spanish is a plus, with a focus on creative, compliant marketing across channels.