Olympic & Paralympic Brand Strategist

Gondola; New York (NY); Hybrid; USD 80,000 - 130,000; Full time

Job summary

J.P. Morgan is seeking a Brand Strategist for Olympic & Paralympic Sponsorship within the centralized Brand Management team in New York.

You will translate sponsorship strategy into an integrated platform and go-to-market plan across brands, leading end-to-end campaign development for major moments with cross-functional partners. You will own paid media activation, coordinate with agencies, and guide creative partners to ensure delivery on time, on brand, and measurable outcomes.

Qualifications

• 4+ years of brand management and/or brand strategy experience in an agency and/or large, matrixed organization.
• Experience supporting sponsorship activation for a major sports, entertainment, or cultural tentpole event with multiple partners and rights considerations.
• Demonstrated ownership of paid media campaigns with accountability for performance measurement and reporting.
• Proven ability to manage multiple workstreams, stakeholders, and deadlines in parallel.
• Experience partnering with internal creative teams and external agencies across creative development and production workflows.
• Ability to create clear, executive-ready presentations and written updates for senior stakeholders.
• Experience with vendor/agency management, including scope definition, deliverables, and governance.

Responsibilities

• Lead day-to-day sponsorship relationships with partners such as the IOC, LA28, and Team USA.
• Translate sponsorship strategy, rights, and assets into a unified creative platform and scalable activation approach.
• Plan and execute integrated campaigns across priority moments, channels, and brands with cross-functional teams.
• Own paid media campaign execution from strategy and creative development through measurement and reporting.
• Develop and manage the Olympic & Paralympic roadmap, milestones, dependencies, and risk controls.
• Coordinate creative development with internal teams and external agencies from concept to delivery.
• Manage timelines, budgets, approvals, and vendor workflows for smooth progress.
• Align stakeholders across marketing teams and working groups with clear plans and decisions.
• Build executive-ready narratives and presentations for leadership updates.

Skills

Brand management

Brand strategy

Sponsorship activation

Paid media campaigns

Project coordination

Stakeholder management

Executive presentations

Agency/vendor management

AI productivity tools

Job description

# Olympic & Paralympic Brand Strategist## J.P. Morgan•### @jpmorganPosted on 7/20/2026•Full-time## Job Description## Job DescriptionYou’ll help shape how we show up on one of the world’s biggest stages. Working across multiple brands and teams, you’ll turn sponsorship rights into clear, consistent storytelling and campaigns people notice. We’ll rely on your partnership, planning, and communication to deliver work that is on time, on brand, and measurable.As a Brand Strategist, Global Olympic & Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into an integrated creative platform and go-to-market plan across our brands and lines of business. You’ll lead end-to-end campaign development across key Olympic and Paralympic moments aligning stakeholders, guiding agency and internal creative partners, and ensuring work is delivered with quality and consistency. This role blends brand strategy, campaign execution, and program management in a highly visible environment.**Job responsibilities*** Lead day-to-day sponsorship relationships with partners such as the International Olympic Committee (IOC), Los Angeles 2028 (LA28), and Team USA* Translate sponsorship strategy, rights, and assets into a unified creative platform and scalable activation approach* Plan and execute integrated campaigns across priority moments, channels, and brands in partnership with cross-functional teams* Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)* Develop and manage the Olympic & Paralympic roadmap, milestones, dependencies, and risk controls to support on-time delivery* Coordinate creative development with internal teams and external agencies, from concept through production and delivery* Manage timelines, budgets, approvals, and vendor workflows to keep work progressing smoothly* Align stakeholders across marketing teams and working groups through clear plans, updates, and decision points* Build executive-ready narratives and presentations to support leadership updates and decisions* Partner with insights/analytics teams to define measurement approaches and assess sponsorship impact and brand outcomes**Required qualifications, capabilities and skills:*** 4+ years of brand management and/or brand strategy experience in an agency and/or large, matrixed organization* Experience supporting sponsorship activation for a major sports, entertainment, or cultural tentpole event with multiple partners and rights considerations* Demonstrated ownership of paid media campaigns with accountability for performance measurement and reporting* Proven ability to manage multiple workstreams, stakeholders, and deadlines in parallel* Experience partnering with internal creative teams and external agencies across creative development and production workflows* Ability to create clear, executive-ready presentations and written updates for senior stakeholders* Experience with vendor/agency management, including scope definition, deliverables, and governance4+ years of brand management and/or brand strategy experience in an agency and/or large, matrixed organization**Preferred qualifications, capabilities and skills:*** Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications* Strong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit* Experience working with Olympic/Paralympic ecosystem partners (e.g., IOC, organizing committees, national teams, rights holders)* Experience in brand marketing within a highly regulated industry* Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics* Experience with content operations, versioning at scale, and creative asset governance* Familiarity with enterprise brand governance, compliance considerations, and approvals processesThis role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy.## About UsChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.Equal Opportunity Employer/Disability/Veterans## About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.LocationHybridNew York, New YorkPay$80,000 - $130,000/yr