Olympic & Paralympic Brand Strategy Lead-Vice President

JP Morgan Chase; Chicago (IL); On-site; USD 130,000 - 210,000; Full time

Job summary

JPMorgan Chase is seeking a Brand Strategy Lead for the Global Olympic and Paralympic Sponsorship to translate strategy into a unified creative platform and integrated go-to-market approach.

You will lead end-to-end brand and campaign execution across priority moments, partnering with internal teams, media partners, and external agencies to ensure on-brand, on-time delivery grounded in insights.

Qualifications

• 5+ years of brand strategy or brand management experience in a large, matrixed organization or agency.
• Experience supporting sponsorship activation for major global events.
• Proven ownership of paid media campaigns with measurement and reporting.
• Ability to manage multiple workstreams, deadlines, and stakeholders.

Responsibilities

• Lead day-to-day relationships with sponsorship partners and organizing committees.
• Translate rights, assets, and strategy into a cohesive creative platform and activation plan.
• Plan and execute integrated campaigns across brands, channels, and priority moments.
• Own paid media execution from strategy through measurement and reporting.
• Develop and maintain an Olympic/Paralympic delivery roadmap with milestones and risks.
• Collaborate with internal teams and external agencies to create assets and campaigns.
• Manage timelines, budgets, approvals, and vendor workflows.
• Coordinate stakeholder updates and executive-ready narratives for leadership.
• Partner with analytics to define measurement frameworks and evaluate impact.

Skills

Brand strategy

Paid media

Stakeholder mgmt

Cross-functional leadership

Executive communications

Job description

Join a centralized brand team that brings high-impact campaigns to life across multiple businesses and channels. You'll help turn a global sponsorship into creative work and experiences that connect with audiences before, during, and after the Games. We'll partner with you to align stakeholders, simplify complexity, and deliver work that is clear, consistent, and measurable.

As a Brand Strategy Lead, Global Olympic and Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into a unified creative platform and integrated go-to-market approach. You will lead end-to-end brand and campaign execution across priority Olympic and Paralympic moments, partnering with internal teams, media partners, and external agencies. You'll help ensure the work is delivered on time, on brand, and grounded in insights and measurement.

Job responsibilities

• Lead day-to-day relationships with key sponsorship partners and organizing committees
• Translate sponsorship rights, assets, and strategy into a cohesive creative platform and activation approach
• Plan and execute integrated campaigns across brands, channels, and priority moments in partnership with cross-functional teams
• Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)
• Develop and maintain an Olympic and Paralympic delivery roadmap, including milestones, dependencies, and risk management
• Partner with internal creative teams and external agencies to develop, produce, and deliver campaign creative and assets
• Manage timelines, budgets, approvals, and vendor workflows to support consistent delivery
• Coordinate stakeholder alignment across marketing teams and working groups through clear updates and decision points
• Create executive-ready narratives and presentations that support leadership updates and decisions
• Partner with insights and analytics teams to define measurement frameworks and evaluate sponsorship impact

Required qualifications, capabilities and skills:

• 5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organization
• Experience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole event
• Demonstrated ownership of paid media campaigns with accountability for measurement and performance reporting
• Proven ability to manage multiple workstreams, stakeholders, and deadlines simultaneously
• Experience working across creative development and production processes from concept through delivery and quality review
• Ability to create executive-ready presentations and written communications for senior stakeholders
• Experience managing agencies and vendors, including scoping, statements of work, deliverables, and governance

Preferred qualifications, capabilities and skills:

• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
• Strong judgment in applying AI-knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit
• Experience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)
• Experience in brand marketing within a highly regulated industry
• Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics
• Experience with content operations, versioning at scale, and creative asset governance
• Familiarity with enterprise brand governance, compliance considerations, and approvals processes

This role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.