Offsite Programmatic Product Manager - CVS Media Exchange (CMX)

CVS Health; Boston (MA); On-site; USD 66,000 - 160,000; Full time

Job summary

An established industry player is seeking a Programmatic Offsite Product Manager to lead the development of innovative advertising solutions. This pivotal role involves optimizing programmatic offsite products to enhance user engagement and drive revenue growth. You will collaborate with diverse teams to ensure high performance in advertising relevance and effectiveness. Join a dynamic environment where your insights and leadership will directly impact the evolution of digital advertising strategies. If you are passionate about product management and eager to make a significant difference, this opportunity is perfect for you.

Benefits

Medical Benefits

Dental Benefits

Vision Benefits

401(k) Retirement Savings Plan

Employee Stock Purchase Plan

Fully-paid Term Life Insurance

Short-term and Long-term Disability Benefits

Paid Time Off (PTO)

CVS Store Discount

Education Assistance

Qualifications

• 5+ years in product management focused on digital advertising and AdTech.
• Strong analytical skills with experience in handling large data sets.

Responsibilities

• Drive the development and optimization of programmatic offsite advertising products.
• Collaborate with engineering, creative, sales, and data science teams.

Skills

Product Management

Digital Advertising

Analytical Skills

Problem-Solving

AdTech Knowledge

Cross-Functional Leadership

Education

Bachelor’s degree in Business, Marketing, or Computer Science

MBA or relevant Master’s degree

Tools

Analytics Tools

A/B Testing Methodologies

Job description

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As the Programmatic Offsite Product Manager, you will own and drive the development, execution, and continuous optimization of our programmatic offsite advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with cross-functional teams—including engineering, creative, sales, and data science—to bring new products to market and ensure our offsite ads perform to the highest standards in relevance, effectiveness, and scalability.

Required Qualifications

• 5+ years in product management, with a focus on digital advertising, programmatic offsite, and AdTech
• 5+ years of technical proficiency: Familiarity with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement.
• 5+ years of analytical skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements.

Preferred Qualifications

• Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
• Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
• Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.
• Experience with analytics tools and A/B testing methodologies is highly desirable.

Education

Bachelor’s degree in Business, Marketing, Computer Science, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required

MBA or relevant Master’s degree preferred

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 04/04/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.