OAK REGIONAL MARKETING MANAGER

Kampgrounds Of America; Billings (MT); On-site; USD 50,000 - 70,000; Full time

Job summary

Kampgrounds Of America is seeking a Regional Marketing Manager to lead marketing initiatives across multiple campgrounds. The successful candidate will develop strategic marketing plans, oversee execution, and collaborate with cross-functional teams to enhance customer engagement and loyalty. This role requires a strong analytical background and experience in marketing with a focus on strategic planning, data analysis, and budget management.

Qualifications

• 3-5 years of marketing experience in a research or strategic role.
• Ability to handle various projects and tight deadlines with minimal supervision.
• Innovative thinker with both strategic and hands-on execution capabilities.

Responsibilities

• Develop and execute marketing plans and programs across various channels.
• Analyze past business performance and market trends to inform strategies.
• Manage property marketing budgets and ensure compliance with allocated limits.

Skills

Analytical skills

Innovative thinking

Strategic planning

Relationship management

Project management

Education

Four-year college degree in Marketing, Market Research, Business Management or a related field

Tools

Excel

Word

PowerPoint

Click Up or similar project management software

Job description

Job Description

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation

Summary:

The OAK Regional Marketing Manager cultivates the marketing functions for a property including strategic marketing planning/execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing. The Regional Marketing Manager acts as a marketing consultant to operations and revenue teams to direct and strategize marketing initiatives at the campground level and manage the end-to-end execution for the properties within your assigned region.

Essential Duties and Responsibilities:

• Database Marketing: Serves as the expert on local markets and regions. Analyzes past business performance in correlation to other properties, forecasting both short- and long-term business needs. Knowledge of business trends and key business impacts with a sound understanding of statistical and business analysis. Inspire trial and connect with our guests to drive loyalty.
• Marketing Planning and Execution: In coordination with operations and revenue, the Regional Marketing Manager develops property marketing plans and programs. Nimble and strategic plans with a multi-channel approach. Success is measured by pre-defined strategic goals tracked through monthly and quarterly benchmarks.
• Relationship Management: We build cross-functional teams who are accountable to each other. Effectively collecting and communicating information to and from many sources including vendors, campgrounds, managers, and freelance professionals.
• Marketing Consulting: Take overall marketing processes and strategy and adapt to each individual campground based on the campground market. Identify and communicate business needs and opportunities in conjunction with the revenue and operations teams and devise plans to pivot strategy or act.
• Budget Management: Collaboratively with operations, build, manage, and reconcile property marketing budgets ensuring all expenditures are within allocated limits.
• Marketing Platform Management: Act as the owner of the KOA.com page, email platform, social media platform, TruDigital, etc. and lead messaging and distribution for those platforms on the campground’s behalf.

Non-essential Duties and Responsibilities:

This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Required Education and Experience:

• Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field.
• 3-5 years of marketing, specifically in a research or strategic role
• Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment
• Experience with and knowledge of email, web, and social media marketing.
• Innovative thinker capable of operating both in a strategic capacity (big picture perspective, asks 'why') and a hands-on/execution capacity (detail-oriented, conscientious)
• Must have technical aptitude with the following programs: Excel, Word, and PowerPoint
• Experience working with multi-units and cross departmental collaboration

Preferred Education and Experience:

• Experience with Click Up or similar project management software a plus

Physical demands and working conditions:

• Ability to lift and carry up to 25 pounds occasionally
• Ability to travel by air and auto
• Ability to answer phone calls, hear issues, and give direction while viewing computer screens
• Must speak and write English fluently

KOA does not sponsor Visas

KOA currently does NOT hire in the following states:
Alaska, District of Columbia, Idaho, Louisiana, New Hampshire, North Dakota, Rhode Island, Vermont

Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.