NYC Social Media & Creator Partnerships Lead

Food Bank for New York City; New York (NY); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

403(b) Retirement Plan with company?g

Generous PTO and holidays

Flexible Spending Accounts (FSA) & Com

Learning & Development opportunities

Job summary

Food Bank For New York City seeks a Social Media & Influencer Partnerships Coordinator to expand awareness and engagement through compelling content and authentic partnerships. The role requires in-person presence across NYC for events and field content, with a focus on dignity-centered storytelling and community voices.

You will identify cultural opportunities, craft platform-appropriate content, and nurture relationships with creators, volunteers, partners, and talent to advance the

Qualifications

• 1–3 years of experience in social media, digital communications, content creation, marketing, journalism, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn and how to create content for different platforms.
• Demonstrated interest in New York City's cultural landscape, including entertainment, comedy, food, sports, media, creators, and emerging social trends.
• Strong writing, editing, and communication skills.
• Comfortable creating and editing short-form photo and video content.
• Proactive and curious, with the ability to identify opportunities and bring forward ideas.
• Strong organizational skills and attention to detail.
• Experience with Canva, CapCut, Excel/Google Sheets, social scheduling tools, and basic photo/video editing preferred.

Responsibilities

• Support creation of engaging, platform-appropriate content (copy, graphics, carousels, Reels, Stories, short-form video).
• Produce original content under the Senior Social Media Manager guidance, aligned with campaign goals and brand voice.
• Elevate voices of neighbors, community partners, volunteers, and staff with dignity-centered storytelling.
• Schedule and publish approved content across social platforms.
• Help maintain content calendars and campaign timelines.
• Oversee community management across platforms, monitor conversations, respond appropriately.
• Stay current on social media trends and opportunities for mission-aligned engagement.
• Support social coverage of events, activations, and partner visits across NYC.
• Capture photos and videos and turn events into timely content.
• Interview volunteers, neighbors, partners, staff, and public figures when appropriate.
• Organize and share assets with Senior Social Media Manager and Communications team.
• Identify and research creators and influencers whose audiences align with the mission.

Skills

Content creation

Platform knowledge

Writing & editing

Storytelling

Organizational skills

Social scheduling tools

Basic video editing

Education

Bachelor's degree in Communications, Marketing, Journalism, Media Studies, or related field

Tools

Canva

CapCut

Excel/Google Sheets

Adobe

Job description

Food Bank For New York City seeks a Social Media & Influencer Partnerships Coordinator to expand awareness and engagement through compelling content and authentic partnerships. The role requires in-person presence across NYC for events and field content, with a focus on dignity-centered storytelling and community voices.

You will identify cultural opportunities, craft platform-appropriate content, and nurture relationships with creators, volunteers, partners, and talent to advance the