Northwest Field Marketing Lead — Regional Growth

Horizon3 AI; United States; Hybrid; USD 145,000 - 185,000; Full time

Benefits offered by this job

Inclusive team

Growth opportunities

Innovative culture

Hybrid & remote work

Competitive compensation

Job summary

Horizon3 AI in the United States seeks a Senior Field Marketing Manager to own the Northwest region's field marketing strategy and execution, linking events with digital air cover, ABM, and SDR alignment to create a repeatable pipeline engine.

You will mentor teams, manage the regional budget, and partner with sales leadership to drive pipeline. The role requires 5–8 years of B2B field marketing, Salesforce and marketing automation proficiency, and travel up to 40%.

Qualifications

• 5 to 8 years of B2B field marketing experience, including regional ownership.
• Proven ability to build and run a regional field program portfolio with measurable pipeline outcomes.
• Experience partnering with sales leadership and SDR management on pre- and post-program alignment.
• Strong financial fluency: building CPO models and ROI cases for leadership.
• Experience with ABM-aligned field programs tied to named accounts.
• Proficiency in Salesforce for pipeline tracking and attribution.

Responsibilities

• Own regional field marketing plan aligned to pipeline targets.
• Develop integrated programs linking events to digital air cover and SDR sequences.
• Set and enforce cost-per-opportunity thresholds for program investment.
• Manage regional field budget and ROI-focused spend decisions.
• Coordinate with digital marketing, campaigns, and ABM teams on target accounts.
• Lead executive-tier programming including speaker coordination and venue selection.
• Partner with channel marketing on region-specific programs.

Skills

B2B field marketing

Regional ownership

Pipeline measurement

Sales alignment

ABM programs

Salesforce use

Marketing automation

ROI reporting

Executive briefs

Playbooks

Tools

Salesforce

Pardot

HubSpot

Job description

Horizon3 AI in the United States seeks a Senior Field Marketing Manager to own the Northwest region's field marketing strategy and execution, linking events with digital air cover, ABM, and SDR alignment to create a repeatable pipeline engine.

You will mentor teams, manage the regional budget, and partner with sales leadership to drive pipeline. The role requires 5–8 years of B2B field marketing, Salesforce and marketing automation proficiency, and travel up to 40%.