North America Strategic ABM Campaign & Events Manager

hp; Fort Collins (CO); On-site; USD 104,000 - 159,000; Full time

Job summary

An established industry player is seeking a Strategic ABM Campaign & Events Manager to drive targeted marketing initiatives. In this dynamic role, you will collaborate with leadership to identify key accounts, conduct thorough research, and lead cross-functional teams in executing impactful campaigns. Your expertise will help assess sales needs, track ROI metrics, and enhance customer awareness. Join a forward-thinking organization that values innovation and offers a comprehensive benefits package, including generous paid leave and health insurance. If you're passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies

Paid parental leave

Paid holidays

Qualifications

• 7-10 years of experience in sales, marketing, or related fields.
• Bachelor's degree in Marketing or Business Administration is preferred.

Responsibilities

• Collaborates with leadership to identify target accounts and develop marketing strategies.
• Leads a team to execute account-specific campaigns and track ROI metrics.
• Fosters relationships with internal and external stakeholders.

Skills

Analytics

Business Development

Digital Marketing

Customer Relationship Management

Data Analysis

Demand Generation

Marketing Management

Salesforce

Project Management

Effective Communication

Education

Four-year or Graduate Degree in Marketing or Business Administration

Tools

Salesforce

Job description

North America Strategic ABM Campaign & Events Manager

Description -

Job Summary
• This role is responsible for collaborating with leadership to identify and prioritize target accounts, conducting in-depth research, and leading customer analysis. The role leads a cross-functional team to execute account specific campaigns, assesses sales force needs, tracks ROI metrics, and drives customer awareness and preference. Additionally, the role oversees coordination efforts with prospective accounts, contributes to complex projects, and fosters internal and external business relationships.

Responsibilities

1. Collaborates with sales and marketing leadership to identify and prioritize target accounts based on strategic goals and criteria.
2. Conducts thorough background research on prospective accounts and leads customer analysis, including competitive landscape to develop actionable recommendations for marketing plan and program.
3. Develops and executes account-specific marketing programs and campaigns including managing the creation of messaging framework and highly personalized content.
4. Leads a team of marketing professionals and works closely with sales, product marketing, content, design, and digital marketing teams to execute account specific campaigns effectively.
5. Assesses sales force needs to ensure sales force is fully armed with materials and messages to support current offerings and improve customer relationships.
6. Tracks and presents reports regularly on associated ROI metrics for improving share of wallet and customer loyalty.
7. Drives customer awareness, preference and consideration toward the organization’s portfolio offering.
8. Oversees management of a list of prospective accounts, reviews status information and ensures coordination on follow-up activities with accounts.
9. Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
10. Develops and builds productive internal/external working relationships and may provide mentoring and guidance to lower-level employees.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in sales, channel/account management, solution development, marketing research, or a related field.

Preferred Certifications
NA

Knowledge & Skills

1. Analytics
2. Business Development
3. Business Marketing
4. Business To Business
5. Customer Relationship Management
6. Data Analysis
7. Demand Generation
8. Digital Marketing
9. Go-to-Market Strategy
10. Key Performance Indicators (KPIs)
11. Market Research
12. Marketing
13. Marketing Communications
14. Marketing Management
15. Marketing Strategies
16. Product Marketing
17. Project Management
18. Salesforce
19. Social Media
20. Thought Leadership

Cross-Org Skills

1. Effective Communication
2. Results Orientation
3. Learning Agility
4. Digital Fluency
5. Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $104,800 to $158,250 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’sEEO Policyor your EEO rights as an applicant under the law, please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law – Supplement