North America Marketing Programs Manager

CYPHER Learning, Inc.; Plano (TX); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Professional development opportunities

Supportive work culture

Remote-first culture

Job summary

CYPHER Learning, Inc. is seeking a Marketing Specialist for North America to manage regional programs, events, analyst relationships, content, social media, email campaigns, and analytics.

You will collaborate with the Head of Demand Generation and the global Marketing team to execute programs aligned with CYPHER’s growth objectives. This hands-on role requires strong organization, creativity, and cross‑functional collaboration in a fast-paced, remote-first environment.

Qualifications

• 3–5 years of experience in marketing.
• Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.
• Experience coordinating in‑person and virtual events from planning through execution.
• Strong organizational and project management skills, with the ability to manage multiple programs and priorities simultaneously.
• Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions.
• Excellent written and verbal communication skills, with strong attention to detail.
• Strong collaboration skills and the ability to work effectively across teams in a global, fast‑paced environment.
• Adaptable and comfortable taking on new responsibilities, shifting priorities, and learning new tools and processes.
• Experience working in SaaS or B2B technology is preferred; experience in the LMS, EdTech, or education market is a plus.
• Copywriting or content development experience is a plus.

Responsibilities

• Plan, coordinate, and execute in-person and virtual events, managing logistics, timelines, vendors, promotion, execution, and post-event follow‑up.
• Manage regional marketing programs, including third‑party review platforms, analyst firm relationships, and media and promotional opportunities, evaluating opportunities and recommending activities based on regional priorities and business needs.
• Partner with the Head of Demand Generation to develop and execute programs that support pipeline generation, engagement, and growth across North America, providing recommendations on program execution based on market needs and performance.
• Support the development and execution of content and social media programs aligned with broader marketing priorities and regional needs, identifying opportunities to strengthen regional engagement.
• Identify and secure customer participation in case studies, testimonials, and other customer advocacy initiatives, prioritizing opportunities and managing development from outreach through completion.
• Support the development and execution of email nurture and other email marketing programs, using performance results to recommend ongoing optimization.
• Analyze marketing and program performance to identify trends, evaluate effectiveness, and recommend improvements based on data and business needs.
• Work with the global Marketing team and cross‑functional partners to ensure regional programs are aligned with broader marketing priorities and executed effectively.
• All other duties as assigned.

Skills

Marketing programs

Campaign management

Event coordination

Analytics

Written communication

Collaboration

SaaS/B2B experience

Copywriting

Job description

CYPHER Learning, Inc. is seeking a Marketing Specialist for North America to manage regional programs, events, analyst relationships, content, social media, email campaigns, and analytics.

You will collaborate with the Head of Demand Generation and the global Marketing team to execute programs aligned with CYPHER’s growth objectives. This hands-on role requires strong organization, creativity, and cross‑functional collaboration in a fast-paced, remote-first environment.