North America Marketing Leader: Category & Growth

Legora; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Global collaboration

Competitive salary and comprehensive  

In-person Union Square office

Lunch provided daily

Job summary

Legora in New York is seeking a senior marketing leader to own North America strategy, lead the regional team, and align brand, demand, and revenue. You will design the operating model and govern GTM while driving a data-driven pipeline across East/West/Central markets.

You will build a high-performing team, partner with product marketing, and ensure campaigns advance category presence and customer-led growth in a fast-paced AI-enabled legal tech environment.

Qualifications

• 8–12+ years in B2B marketing with senior leadership accountable for pipeline and revenue.
• Experience building and leading marketing teams across multiple regions or markets.
• Deep fluency in brand strategy, ABM, field marketing, and integrated campaigns.
• Track record of building category presence and shaping market perception.
• Experience in legal tech, enterprise SaaS, or professional services-adjacent environments is a strong advantage.
• Exceptional communicator able to move between CMO strategy and campaign-level detail.
• Built teams that rely on data and measurement infrastructure.

Responsibilities

• Own North America category narrative and brand positioning across East, West, Central.
• Set strategic positioning framework for regional teams with local relevance.
• Represent marketing in cross-functional North America leadership discussions.
• Lead GTM architecture: resource allocation, ABM tiers, and channel coordination.
• Own NA pipeline targets and be senior marketing partner to VP Revenue NA.

Skills

B2B marketing leadership

Multi-region teams

Brand strategy

ABM / account-based marketing

Field marketing

Integrated campaigns

360-degree marketing motion

Category presence building

Commercial / revenue focus

Strong communication

Job description

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

2,100+ customers across 80+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $200M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI, Graceview, Cadastral, and Wexler.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

• We lean in: ownership over titles, outcomes over intentions.

• We fight for excellence: high standards, direct, ego-free feedback.

• We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

This is a senior leadership role accountable for all of Legora's marketing activity across North America. You will own the North American marketing strategy, lead the regional team, and sit at the intersection of brand, demand, and revenue. You'll report to the Senior Director, International Marketing and partner closely with the CRO, VP Revenue for North America, and other North American revenue leaders to ensure marketing is a genuine growth driver.

This role sits above and across our regional marketing directors. Where they execute excellence within their markets, you design the operating model that makes that possible: the strategy, the investment allocation, the team, and the standard.

What You’ll Do

North America Category Leadership

• Own Legora's category narrative and brand positioning across the full North American market: East, West, Central, and emerging segments.

• Set the strategic positioning framework that regional teams execute against, ensuring consistency while enabling local relevance.

• Represent marketing in cross-functional leadership conversations at the North America level.

• Be accountable for Legora being recognised as the category leader in legal AI across North America, not just in select markets.

GTM Architecture & Pipeline Strategy

• Design the North American GTM model: how regions are resourced, how ABM tiers are structured, and how field and digital channels work together.

• Own the pipeline generation and influence targets at the North America level and be the senior marketing partner to the VP Revenue of North America.

• Direct Legora's presence at flagship industry moments – tier-one third-party events and large owned events – enabling the regional teams to treat them as integrated campaigns, not standalone activations.

• Partner with the Growth team to evolve our demand generation motion as we scale into new segments and geographies.

• Partner closely with Product Marketing to stay ahead of Legora's competitive position, identifying key product levers, translating capability into market narrative, and ensuring campaigns are built on the genuine strength of the product, whether the goal is competitive displacement, category creation, or expansion.

Customer-Led Growth & Advocacy

• Own the North American customer marketing strategy — building the advocacy engine that drives references, case studies, and community.

• Define how customer stories ladder up to the category narrative and are deployed across the funnel.

• Partner with Engagement and Community on adoption and expansion programs that move the needle on NRR across the region.

Organizational Leadership & Operating Model

• Own the full North American marketing P&L, allocating investment across regions, setting priorities, and reporting to marketing leadership with clarity.

• Build and develop the North American marketing team, including regional Marketing Directors and their reports.

• Set the operating model: define what good looks like, establish cross-regional processes, and build scalable ways of working without sacrificing speed, quality, or creativity.

• Identify capability gaps and make the case for investment in people, technology, and programmes to close them.

What You Bring

• 8–12+ years in B2B marketing, with meaningful time in senior leadership roles accountable for pipeline and revenue outcomes.

• Experience building and leading marketing teams across multiple regions or markets. You know what it takes to operate at scale and how to get the best from distributed teams.

• Deep fluency in brand strategy, ABM, field marketing, integrated campaigns, and a clear point of view on how they fit together into a 360-degree motion.

• A track record of building category presence, not just executing campaigns. You've shaped how a company is perceived in its market, not just promoted its products.

• Experience in legal tech, enterprise SaaS, or a professional services-adjacent environment is a strong advantage.

• Exceptional communicator. You can move between CMO-level strategy and campaign-level detail, and you bring teams along with you.

• You build teams that run toward data, not away from it. You've contributed meaningfully to the measurement infrastructure to prove marketing's impact, not just report on it.

• Strong commercial instincts. You think in pipeline, revenue, and NRR, not just impressions and MQLs.

What’s In It For You

• Global collaboration: Partner with teams and clients across Europe, APAC, and North America.

• Competitive package: Comprehensive salary, benefits, and tools for success.

• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

• In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.

• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
  Medical, Dental & Vision

  • Multiple medical plan options through Aetna and Kaiser Permanente

  • HSA or Healthcare FSA (based on plan selection)

  • Dental plans via MetLife

  • Vision plans via Vision Care

  Family Support

  • Generous parental leave

  • Free access to Maven Clinic

  • Dependent Care FSA

  • Free One Medical membership for employees and dependents

  Additional Perks

  • Pre-tax commuter benefits

  • Life Insurance + STD/LTD

  • 401(K) with generous company match

  • Unlimited PTO

  • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.