Nonprofit Social Media Manager - Impact & Growth

United Way Suncoast; Sarasota (FL); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive total rewards package

Paid time off (PTO)

No-cost medical and dental

Job summary

United Way Suncoast, a nonprofit serving Hillsborough, Pinellas, Manatee, Sarasota, and DeSoto counties, seeks a Manager of Social Media to lead organic and paid campaigns. The role drives brand awareness, cross-functional collaboration, and impactful community storytelling through posts, graphics, and events.

You will craft a unified content plan, track performance with analytics, and mentor team members while representing Our Suncoast values at events and in communications.

Qualifications

• Typically requires four or more years of relevant experience, including management experience.

Responsibilities

• Manages strategy for organic and paid marketing across targeted social media channels and creates thematic campaigns.
• Develops social media plan aligned with marketing plan and maintains content engagement plans.
• Creates written and graphic content for posts, visuals, and partner showcases.
• Builds relationships with program teams, partners, volunteers, donors, and community members to source authentic content.
• Uses analytics tools to monitor performance and informs strategy improvements.
• Responds to consumer comments and coordinates support with appropriate teams.
• Provides project support including graphic design tasks and email communications development.
• Keeps up with social media trends and identifies opportunities to strengthen presence.
• Manages vendor relationships and serves as point of contact for platform questions.
• May contribute to budgets and forecasting; may train interns or volunteers.
• Develops and refines processes to improve efficiency and achievement of goals.

Skills

Social media strategy

Content creation

Team leadership

Communication

Education

Bachelor’s degree in related field

Tools

Graphic design

Job description

United Way Suncoast, a nonprofit serving Hillsborough, Pinellas, Manatee, Sarasota, and DeSoto counties, seeks a Manager of Social Media to lead organic and paid campaigns. The role drives brand awareness, cross-functional collaboration, and impactful community storytelling through posts, graphics, and events.

You will craft a unified content plan, track performance with analytics, and mentor team members while representing Our Suncoast values at events and in communications.