Nonprofit Digital Growth Strategist

DeKalb Health; Lanham (MD); On-site; USD 60,000 - 90,000; Full time

Job summary

Moore, a data-driven CXM company, seeks a Digital Strategist to lead digital campaign execution for nonprofit clients, driving online donor acquisition, cultivation, retention, and upgrades in a fast-paced environment.

The role involves providing strategic direction for email marketing, programmatic, paid social, and other digital tactics, producing client performance reports, and collaborating with writers, designers, and advertising strategists to deliver impactful campaigns.

Qualifications

• 2-3 years of online marketing and fundraising experience.
• Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social and peer-to-peer fundraising.
• Development and implementation of online fundraising strategies, including management of communications calendars.
• Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
• Understanding of current industry best practices and emerging fundraising and marketing strategies

Responsibilities

• Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
• Produce client performance reports, identifying trends and opportunities for growth.
• Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.
• Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.
• Assist with researching and negotiating terms with vendors; routes and finalize contracts.
• Lead both client-facing and internal meetings.

Skills

Email marketing

Programmatic advertising

Paid social

Peer-to-peer fundraising

Campaign reporting

Client collaboration

Job description

Moore, a data-driven CXM company, seeks a Digital Strategist to lead digital campaign execution for nonprofit clients, driving online donor acquisition, cultivation, retention, and upgrades in a fast-paced environment.

The role involves providing strategic direction for email marketing, programmatic, paid social, and other digital tactics, producing client performance reports, and collaborating with writers, designers, and advertising strategists to deliver impactful campaigns.