Non-Enterprise Performance Marketing Manager

Hapn; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Hapn is seeking a performance marketing expert to manage significant ad budgets across platforms like Amazon and Google. This remote role emphasizes direct revenue impact, end-to-end ownership of campaigns, and collaboration with cross-functional teams. The ideal candidate thrives in a fast-paced environment and has a proven track record in scaling brands through effective digital marketing strategies.

Benefits

Competitive base salary

Quarterly variable compensation

Equity in a fast-growing company

Comprehensive health, dental, and vision coverage

Flexible remote work

Professional development opportunities

Access to cutting-edge tools and technology

Qualifications

• 3-5+ years running performance marketing budgets ≥$100k/month.
• Expert in Amazon Ads & Amazon DSP.
• Proven results scaling DTC or marketplace brands.

Responsibilities

• Plan and manage ≥$100k/month across various ad platforms.
• Own bid strategy and audience segmentation.
• Deliver weekly performance reports with clear actions.

Skills

Analytical mindset

Excellent written/verbal English

Tools

Excel

Google Ads

Amazon Ads

Job description

Description

Company Overview

Hapn is a fast-growing technology company specializing in GPS tracking and Telematics solutions across both business and consumer markets. Our consumer division serves tens of thousands of customers with innovative tracking solutions that combine powerful hardware with intuitive software. As a product-forward company, we pride ourselves on rapid iteration, data-driven decision making, and cross-functional collaboration. Our fully remote team works together to push the boundaries of what's possible in the GPS tracking space.

Role Overview

You’ll work within a cross-departmental team owning every dollar of paid media for the consumer business—Amazon Ads (including DSP), Google Ads, Walmart Sponsored Products, Meta, and any future channels. This is a hands‑on role: planning, launching, and optimizing campaigns yourself, not via agencies. Success is measured by profitable growth (ROAS, CAC, MRR) and your contribution to the team’s quarterly variable‑comp pool.

What Makes This Role Unique

• Direct Revenue Impact – Control a mid‑six‑figure monthly budget and see your work’s impact within days.
• End‑to‑End Ownership – Strategy→execution→analysis without the lag associated with working at an agency.
• Cross‑Functional Team – Partner daily with the team Marketplace Manager, Content Marketing Manager, and Product Manager to align keywords, creative, and promos.
• Performance‑Driven Pay – Quarterly variable compensation tied to measurable team outcomes.

Requirements

Key Responsibilities

• Plan and manage ≥$100k/mo across Amazon Sponsored Ads, Amazon DSP, Google Ads (Search, Shopping, YouTube), Walmart Connect, and Meta.
• Own bid strategy, audience segmentation, negative keyword hygiene, and budget pacing.
• Build and maintain campaign structures already in place; refactor only when data proves uplift.
• Design and run rapid A/B experiments (copy, creatives, audiences, placements); translate results into next iterations.
• Deliver weekly performance reports with clear actions and ROAS/CAC context.
• Partner with Content & Marketplace leads to align keyword lists, competitor targeting, and creative refreshes.
• Monitor attribution paths (Amazon Marketing Cloud, GA4, post‑purchase surveys) to refine spend allocation.
• Stay current on platform betas, algorithm shifts, and industry best practices; educate the team.

Must‑Have Qualifications

• 3‑5+yrs running performance marketing budgets ≥$100k/mo with profit accountability.
• Expert in Amazon Ads & Amazon DSP (audience setup, ASIN retargeting, AMC query basics).
• Proven results scaling DTC or marketplace brands on at least two of: Google, Meta, Walmart.
• Advanced Excel/Sheets (lookups, pivot, power query).
• Analytical mindset: fluent in ROAS, MER, LTV/CAC, incrementality, and statistical significance.
• Self‑starter who thrives in lean teams; able to prioritize without guardrails.
• Excellent written/verbal English; crisp presenter of insights.

Nice‑to‑Have

• Google Ads & Amazon Ads certifications.
• Experience with GA4 event setup.
• Familiarity with affiliate networks or influencer‑paid amplification.
• Knowledge of creative testing frameworks and briefing designers/video editors.

What Sets You Apart

• You’re the kind of person who doesn’t wait for direction. You see what needs to be done and jump in, which is vital in our fast-paced, remote setup.
• You like digging into new ideas—whether it’s tweaking an ad or trying a different audience—and you use what you learn to keep improving.
• You shine when working across different functions, pulling together with folks from different areas to hit shared goals.
• You pay attention to the numbers that matter and let them steer your decisions toward real impact.
• You bring fresh thinking to the table and pair it with solid analysis, a combo that helps us stay sharp and competitive.

Benefits

• Competitive base salary.
• Quarterly variable compensation tied to product performance.
• Equity in a fast-growing company with significant potential.
• Comprehensive health, dental, and vision coverage.
• Flexible remote work with a strong remote-first culture.
• Professional development and clear career growth opportunities.
• Access to cutting-edge tools and technology.
• Collaborative, fast-paced environment with regular virtual team-building events.

Location

Remote – USA. Hapn is remote‑first with teammates across multiple time zones.

Equal Opportunity

Hapn is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs.

Join us in shaping the future of consumer GPS tracking technology!