NIL Partnership Solutions Manager

Learfield IMG College; Boulder (CO); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

Health Savings Account

Paid Time Off 10+ days

20 Paid Holidays

401(k) + Match

Disability insurance

Job summary

Learfield IMG College in Boulder, CO, seeks an NIL Partnership Solutions Manager to lead day-to-day activation of NIL partnerships on campus. You will connect brands with student-athletes through campaigns and support traditional sponsorship activations.

You will coordinate campaigns across digital, social, in-venue, and broadcast platforms, working with sales and university NIL teams to develop concepts and proposals. Some evenings/weekends are required.

Qualifications

• 6+ years in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing.
• Ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization and project-management skills across stakeholders.
• Proven success with athlete-driven or influencer campaigns.
• Experience interpreting NIL contracts and managing deliverables across channels.

Responsibilities

• Lead activation of NIL campaigns for a portfolio of partners, managing all aspects of execution and fulfillment.
• Serve as primary liaison between brand partners, student-athletes, and university stakeholders.
• Coordinate athlete logistics, content approvals, tracking, and payments for NIL activations.
• Collaborate with creative, digital, events, and compliance teams to ensure aligned campaigns.
• Lead recaps, performance reporting, and renewal discussions; support strategic planning.
• Mentor coordinators and game-day staff on NIL execution and best practices.
• Identify process improvements and support NIL tools and workflows adoption.
• Represent the property at partner meetings, student-athlete sessions, and events.

Skills

Relationship management

Campaign management

Communication

Project management

NIL partnerships

Education

Bachelor's degree in marketing

Tools

CRM tools

Microsoft Office

Job description

Position Title: NIL Partnership Solutions Manager

Requisition ID: R101319

Location: Boulder, CO

Full/Part-Time: Full time

Position Summary

Buffalo Sports Properties is seeking a proactive, relationship‑driven NIL Partnership Solutions Manager to lead the day‑to‑day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role connects brands with student‑athletes through impactful campaigns while supporting traditional sponsorship activations. As the lead activation contact for NIL partners, you will coordinate integrated marketing campaigns across digital, social, in‑venue, and broadcast platforms, collaborate with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student‑athlete activations. The ideal candidate thrives in a fast‑paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution. You will also support partner renewals and mentor junior staff.

Essential Duties & Responsibilities

• Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Serve as the primary liaison between brand partners, student‑athletes, and university stakeholders.
• Manage all NIL logistics—including athlete coordination, content approvals, deliverable tracking, and payment processing—to ensure flawless and timely execution of NIL and sponsorship activations.
• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game‑day staff on NIL campaign execution and industry best practices.
• Identify process improvement opportunities and support adoption of NIL‑specific tools, platforms, and workflows.
• Represent the property at brand partner meetings, student‑athlete sessions, and university events.
• Ensure all NIL and sponsorship activity aligns with Learfield’s brand, contractual obligations, NCAA/state NIL legislation, and university standards.

Minimum Qualifications

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Demonstrated ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across different stakeholder groups.
• Proven success in executing athlete‑driven or influencer‑style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in‑venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience mentoring junior team members or overseeing activation processes.
• Understanding digital and social media best practices within NIL and influencer marketing.
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Physical Requirements

• Ability to sit or stand at a desk for majority of the day.
• Ability to use hands and fingers to operate a computer, telephone, keyboard, and mouse.
• Ability to talk, hear, and communicate clearly in person and via phone/video conferencing.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, and other insurance plans; Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave; 20 Paid Holidays; 401(k) + Match; and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability.

The duties and responsibilities described in the Job Description are not a comprehensive list and additional tasks may be assigned to the employee from time to time or the scope of the job may change as necessitated by business needs. Employment in this position with the Company is on an at‑will basis. An employee must be able to perform the essential functions of the job satisfactorily and, if requested, reasonable accommodations may be made to enable employees with disabilities to perform these functions, absent undue hardship.