NIL Partnership Solutions Coordinator - UC Berkeley

100 LEARFIELD; Berkeley (CA); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a motivated NIL Partnerships Coordinator to support the execution of Name, Image, and Likeness partnerships at the Berkeley property. You will track inventory, coordinate deliverables, and assist with reporting while working with student-athletes, brand partners, and internal teams.

This entry-level role reports to the General Manager and offers foundational experience in NIL operations, activations, and day-to-day execution of campaigns at home games and select events.

Qualifications

• Strong communication, organizational, and problem-solving skills with attention to detail.
• Ability to build and maintain positive working relationships across diverse groups.
• Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel.

Responsibilities

• Support NIL campaign execution by tracking inventory and coordinating deliverables.
• Assist with reporting needs and weekly updates for internal teams.
• Liaise between student-athletes, brand partners, and internal property staff during activations.
• Attend home games and NIL activations to support operations.

Skills

Strong communication

Organizational skills

Problem-solving

Relationship-building

Education

Bachelor’s degree

Tools

Microsoft Office (Word, PowerPoint, Excel)

Job description

Learfield is seeking a motivated and detail-oriented NIL Partnership Solutions Coordinator to support the execution of Name, Image, and Likeness (NIL) partnerships. This role will focus on assisting with student-athlete marketing campaigns by tracking inventory, coordinating deliverables, and supporting reporting needs. In this role you’ll work closely with internal property staff, student-athletes, and brand partners to help ensure smooth day-to-day execution of NIL campaigns within a single property. This entry-level role reports to the General Manager and provides the opportunity to build foundational experience in NIL operations. Support the coordination and execution of NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value. Track and update NIL inventory across proposed, sold, and available assets; assist with weekly internal updates and reports. Serve as a liaison between internal property teams, student-athletes, and external stakeholders (e.g., brand partners, collectives, athletics) as needed. Participate in gameday operations and NIL activations at home games and other key events. Stay informed on NIL news, including national trends, legislation changes, and peer institution activity; share updates with property team. Represent the property in internal Learfield NIL touchpoints or meetings as assigned. Assist with additional sales, fulfillment, or operations duties as directed by property leadership.

Must be able to work 40 hours per week, including home games, select events, and NIL activations occurring outside traditional business hours.

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.

Minimum Qualifications

• Strong communication, organizational, and problem-solving skills with attention to detail
• Ability to build and maintain positive working relationships across diverse groups
• Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel
• Ability to manage time effectively and follow established procedures with guidance

Preferred Qualifications

• Internship or 0–2 years of experience in college athletics, sports marketing, NIL, or sponsorship support
• Bachelor’s degree from a four-year college or university
• Willingness to learn and take initiative in a fast-paced environment

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and levers a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun